{"id":570,"date":"2026-02-04T10:31:32","date_gmt":"2026-02-04T08:31:32","guid":{"rendered":"https:\/\/www.keijomammi.com\/ga4-analytiikka\/"},"modified":"2026-05-12T14:27:11","modified_gmt":"2026-05-12T11:27:11","slug":"google-analytics-4","status":"publish","type":"page","link":"https:\/\/www.keijomammi.com\/fi\/mittausarkkitehtuuri\/google-analytics-4\/","title":{"rendered":"Google Analytics 4"},"content":{"rendered":"<style>.kb-row-layout-id570_dab011-95 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id570_dab011-95 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id570_dab011-95 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1290px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:0px;padding-bottom:0px;min-height:300px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id570_dab011-95 > .kt-row-layout-overlay{opacity:0.30;}.kb-row-layout-id570_dab011-95 ,.kb-row-layout-id570_dab011-95 h1,.kb-row-layout-id570_dab011-95 h2,.kb-row-layout-id570_dab011-95 h3,.kb-row-layout-id570_dab011-95 h4,.kb-row-layout-id570_dab011-95 h5,.kb-row-layout-id570_dab011-95 h6{color:var(--global-palette9, #ffffff);}@media all and (max-width: 1024px){.kb-row-layout-id570_dab011-95 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id570_dab011-95 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id570_dab011-95 alignnone has-theme-palette2-background-color kt-row-has-bg fullwidth-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column570_88a8b9-ef > .kt-inside-inner-col{display:flex;}.kadence-column570_88a8b9-ef > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-md, 2rem);}.kadence-column570_88a8b9-ef > .kt-inside-inner-col,.kadence-column570_88a8b9-ef > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column570_88a8b9-ef > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column570_88a8b9-ef > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;align-items:center;}.kadence-column570_88a8b9-ef > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column570_88a8b9-ef > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column570_88a8b9-ef > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column570_88a8b9-ef{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column570_88a8b9-ef{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column570_88a8b9-ef > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column570_88a8b9-ef > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column570_88a8b9-ef{text-align:center;}.kadence-column570_88a8b9-ef{position:relative;}.kadence-column570_88a8b9-ef, .kt-inside-inner-col > .kadence-column570_88a8b9-ef:not(.specificity){margin-top:0px;margin-bottom:0px;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column570_88a8b9-ef{align-self:flex-start;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column570_88a8b9-ef{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column570_88a8b9-ef > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 1024px){.kadence-column570_88a8b9-ef > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;align-items:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column570_88a8b9-ef{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column570_88a8b9-ef{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column570_88a8b9-ef > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column570_88a8b9-ef > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;align-items:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column570_88a8b9-ef kb-section-dir-vertical\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading570_ecab95-6f, .wp-block-kadence-advancedheading.kt-adv-heading570_ecab95-6f[data-kb-block=\"kb-adv-heading570_ecab95-6f\"]{padding-top:0px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading570_ecab95-6f mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading570_ecab95-6f[data-kb-block=\"kb-adv-heading570_ecab95-6f\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading570_ecab95-6f img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading570_ecab95-6f[data-kb-block=\"kb-adv-heading570_ecab95-6f\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h1 class=\"kt-adv-heading570_ecab95-6f wp-block-kadence-advancedheading has-theme-palette-9-color has-text-color has-theme-palette-2-background-color has-background\" data-kb-block=\"kb-adv-heading570_ecab95-6f\">Google Analytics 4<\/h1>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading570_aeece9-e1, .wp-block-kadence-advancedheading.kt-adv-heading570_aeece9-e1[data-kb-block=\"kb-adv-heading570_aeece9-e1\"]{padding-top:var(--global-kb-spacing-md, 2rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading570_aeece9-e1 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading570_aeece9-e1[data-kb-block=\"kb-adv-heading570_aeece9-e1\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading570_aeece9-e1 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading570_aeece9-e1[data-kb-block=\"kb-adv-heading570_aeece9-e1\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading570_aeece9-e1, .wp-block-kadence-advancedheading.kt-adv-heading570_aeece9-e1[data-kb-block=\"kb-adv-heading570_aeece9-e1\"]{padding-top:var(--global-kb-spacing-sm, 1.5rem);}}<\/style>\n<h2 class=\"kt-adv-heading570_aeece9-e1 wp-block-kadence-advancedheading has-theme-palette-9-color has-text-color has-theme-palette-2-background-color has-background\" data-kb-block=\"kb-adv-heading570_aeece9-e1\">Google Analytics 4 (GA4) on analytiikkaj\u00e4rjestelm\u00e4, joka mittaa tapahtumia, konversioita ja k\u00e4ytt\u00e4ytymist\u00e4. Sen raportit ohjaavat usein p\u00e4\u00e4t\u00f6ksentekoa, vaikka mittausarkkitehtuuri voi v\u00e4\u00e4rist\u00e4\u00e4 tulkintaa.<\/h2>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id570_0b8a18-f6 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id570_0b8a18-f6 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id570_0b8a18-f6 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-md, 2rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id570_0b8a18-f6 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id570_0b8a18-f6 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id570_0b8a18-f6 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id570_0b8a18-f6 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column570_18667f-4e > .kt-inside-inner-col,.kadence-column570_18667f-4e > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column570_18667f-4e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column570_18667f-4e > .kt-inside-inner-col{flex-direction:column;}.kadence-column570_18667f-4e > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column570_18667f-4e > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column570_18667f-4e{position:relative;}@media all and (max-width: 1024px){.kadence-column570_18667f-4e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column570_18667f-4e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column570_18667f-4e\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading\" style=\"padding-top:0;padding-bottom:0\">Google Analytics 4 \u2013 Optimointisignaalin merkitys<\/h2>\n\n\n\n<p>Useimmat Google Analytics 4 (GA4) -toteutukset ovat teknisesti oikein mutta strategisesti heikkolaatuisia. GA4 n\u00e4ytt\u00e4\u00e4 raportit ymm\u00e4rrett\u00e4vin\u00e4, vaikka optimointi kohdistuisi v\u00e4\u00e4riin tavoitteisiin. Pelkk\u00e4 Google Tag Manager (GTM) -tagien asentaminen ei riit\u00e4, jos mittausarkkitehtuuri ei k\u00e4\u00e4nn\u00e4 liiketoiminnallisia tavoitteita optimointisignaaleiksi.<\/p>\n\n\n\n<p>Google Analytics 4 muodostaa mittausarkkitehtuurin merkityskerrokseen. Se m\u00e4\u00e4ritt\u00e4\u00e4, mit\u00e4 optimointisignaali tarkoittaa: mitk\u00e4 tapahtumat tulkitaan konversioiksi ja millainen arvo niille annetaan.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id570_1180e3-a9 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id570_1180e3-a9 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id570_1180e3-a9 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id570_1180e3-a9 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id570_1180e3-a9 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id570_1180e3-a9 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id570_1180e3-a9 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column570_2f6f86-c5 > .kt-inside-inner-col,.kadence-column570_2f6f86-c5 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column570_2f6f86-c5 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column570_2f6f86-c5 > .kt-inside-inner-col{flex-direction:column;}.kadence-column570_2f6f86-c5 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column570_2f6f86-c5 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column570_2f6f86-c5{position:relative;}@media all and (max-width: 1024px){.kadence-column570_2f6f86-c5 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column570_2f6f86-c5 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column570_2f6f86-c5\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading\">Mit\u00e4 saat t\u00e4lt\u00e4 sivulta?<\/h2>\n\n\n\n<p>T\u00e4ll\u00e4 sivulla voit tutustua Google Analytics 4 (GA4) -kerroksen ydinasiaan: miten konversio ja arvo m\u00e4\u00e4ritell\u00e4\u00e4n siten, ett\u00e4 optimointisignaali ohjaa p\u00e4\u00e4t\u00f6ksi\u00e4 ja automaatiota liiketoiminnan arvon, ei pelk\u00e4n m\u00e4\u00e4r\u00e4n perusteella. L\u00f6yd\u00e4t my\u00f6s k\u00e4yt\u00e4nn\u00f6n esimerkin siit\u00e4, miksi \u201ckaikki konversiot samanarvoisina\u201d ohjaa budjettia v\u00e4\u00e4rin, sek\u00e4 linkit Google Analytics 4 -artikkeleihin.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Mik\u00e4 tekee konversiodatasta strategisesti heikkolaatuista?<\/h2>\n\n\n\n<p>Strategisesti heikkolaatuinen mittaus tarkoittaa, ett\u00e4 optimointisignaali ei erottele arvoa: kannattava ja kannattamaton n\u00e4ytt\u00e4v\u00e4t samalta signaalilta. Kun konversio ja arvo eiv\u00e4t kuvaa kannattavuutta, budjetti ja automaatio alkavat helposti skaalata m\u00e4\u00e4r\u00e4\u00e4 laadun kustannuksella, koska mainosalustojen optimointi seuraa juuri t\u00e4t\u00e4 signaalia.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Esimerkki \u2013 Verkkokaupan tilaus<\/h2>\n\n\n\n<p>Verkkokaupassa jokainen \u201ctilaus\u201d on usein samanarvoinen konversio. T\u00e4ll\u00f6in alennustuotteet ja matalakatteiset tilaukset voittavat optimoinnissa, koska ne tuottavat paljon konversioita, vaikka kokonaistulos eli kate heikkenee.<\/p>\n\n\n\n<p>Ennen kuin konversiodataa k\u00e4ytet\u00e4\u00e4n p\u00e4\u00e4t\u00f6ksenteossa, on varmistettava, ett\u00e4 GA4:ss\u00e4 m\u00e4\u00e4ritelty optimointisignaali kuvaa todellista liiketoiminnallista lopputulosta eik\u00e4 pelkk\u00e4\u00e4 teknisesti oikein kirjautunutta tapahtumaa.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Miksi pelkk\u00e4 Google Analytics 4 (GA4) ei riit\u00e4 p\u00e4\u00e4t\u00f6ksentekoon?<\/h2>\n\n\n\n<p>GA4 kertoo, mit\u00e4 tapahtui, mutta se ei automaattisesti kerro, mik\u00e4 oli kannattavaa. Jos konversio ja arvo eiv\u00e4t erottele liiketoiminnan arvoa, optimointisignaali ohjaa helposti m\u00e4\u00e4r\u00e4\u00e4n laadun sijaan. Lis\u00e4ksi signaali riippuu my\u00f6s suostumuksesta ja ker\u00e4yskerroksesta. Jos data katkeaa tai muodostuu v\u00e4\u00e4rin, Google Analytics 4 n\u00e4ytt\u00e4\u00e4 datan silti tyylikk\u00e4in\u00e4 raportteina, vaikka p\u00e4\u00e4t\u00f6ksenteon kannalta optimointisignaali olisi virheellinen.<\/p>\n\n\n\n<p>Raportit voivat sis\u00e4lt\u00e4\u00e4 sek\u00e4 mitattua ett\u00e4 mallinnettua dataa. Mallinnettu data ei ole k\u00e4ytt\u00e4j\u00e4tason mittausta, vaan tilastollinen arvio puuttuvasta datasta.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Mist\u00e4 aloitan Google Analytics 4:ssa?<\/h2>\n\n\n\n<p>Aloita siit\u00e4, mik\u00e4 m\u00e4\u00e4ritt\u00e4\u00e4 optimointisignaalin merkityksen: konversio ja arvo. Sen j\u00e4lkeen varmista, ett\u00e4 raportointi ei peit\u00e4 ongelmaa ja ett\u00e4 signaali on yhdenmukainen koko mittausketjussa.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">GA4 tuotannossa: Datan laatu ja raportointiriskit<\/h2>\n\n\n\n<p>K\u00e4yt\u00e4n esimerkeiss\u00e4 todellista liikennett\u00e4, koska testidata ei paljasta mittauksen rajoitteita eik\u00e4 p\u00e4\u00e4t\u00f6ksenteon riskej\u00e4. Artikkeleissa avaan Google Analytics 4:n k\u00e4yt\u00e4nn\u00f6n toimintaa: raportoinnin rakenteellisia rajoitteita, datan laatua, optimointisignaalin merkityst\u00e4 ja \u201chiljaisen datan\u201d tarkkuusongelmia. N\u00e4m\u00e4 eiv\u00e4t n\u00e4y perusraporteissa, mutta ne voivat v\u00e4\u00e4rist\u00e4\u00e4 p\u00e4\u00e4t\u00f6ksentekoa merkitt\u00e4v\u00e4sti.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id570_3dc5cb-e4 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id570_3dc5cb-e4 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id570_3dc5cb-e4 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id570_3dc5cb-e4 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id570_3dc5cb-e4 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id570_3dc5cb-e4 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id570_3dc5cb-e4 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column570_44a6fd-1e > .kt-inside-inner-col,.kadence-column570_44a6fd-1e > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column570_44a6fd-1e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column570_44a6fd-1e > .kt-inside-inner-col{flex-direction:column;}.kadence-column570_44a6fd-1e > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column570_44a6fd-1e > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column570_44a6fd-1e{position:relative;}@media all and (max-width: 1024px){.kadence-column570_44a6fd-1e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column570_44a6fd-1e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column570_44a6fd-1e\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading\">Mittausarkkitehtuurin kerrokset<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\">Consent Mode (saatavuus) \u2192 Google Tag Manager (kontrolli) \u2192 Google Analytics 4 (merkitys) \u2192 <a href=\"https:\/\/www.keijomammi.com\/fi\/optimointisignaalit\/\" title=\"Optimointisignaalit\">optimointisignaali<\/a><\/h2>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id570_55c2d8-51 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id570_55c2d8-51 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id570_55c2d8-51 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-md, 2rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id570_55c2d8-51 > .kt-row-layout-overlay{opacity:0.30;}.kb-row-layout-id570_55c2d8-51 .kt-row-layout-top-sep{height:100px;}.kb-row-layout-id570_55c2d8-51 .kt-row-layout-top-sep svg{width:100%;}.kb-row-layout-id570_55c2d8-51 .kt-row-layout-top-sep svg{fill:#ffffff!important;}@media all and (max-width: 1024px){.kb-row-layout-id570_55c2d8-51 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id570_55c2d8-51 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id570_55c2d8-51 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column570_4f447c-e7 > .kt-inside-inner-col{display:flex;}.kadence-column570_4f447c-e7 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kadence-column570_4f447c-e7 > .kt-inside-inner-col{border-top:1px solid var(--global-palette2, #2B6CB0);border-right:1px solid var(--global-palette2, #2B6CB0);border-bottom:1px solid var(--global-palette2, #2B6CB0);border-left:1px solid var(--global-palette2, #2B6CB0);}.kadence-column570_4f447c-e7 > .kt-inside-inner-col,.kadence-column570_4f447c-e7 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column570_4f447c-e7 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column570_4f447c-e7 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column570_4f447c-e7 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column570_4f447c-e7{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column570_4f447c-e7{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column570_4f447c-e7 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column570_4f447c-e7 > .kt-inside-inner-col{background-color:var(--global-palette9, #ffffff);}.kadence-column570_4f447c-e7 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column570_4f447c-e7{text-align:center;}.kadence-column570_4f447c-e7{position:relative;}@media all and (max-width: 1024px){.kadence-column570_4f447c-e7 > .kt-inside-inner-col{border-top:1px solid var(--global-palette2, #2B6CB0);border-right:1px solid var(--global-palette2, #2B6CB0);border-bottom:1px solid var(--global-palette2, #2B6CB0);border-left:1px solid var(--global-palette2, #2B6CB0);flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column570_4f447c-e7{align-self:flex-start;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column570_4f447c-e7{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column570_4f447c-e7 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 767px){.kadence-column570_4f447c-e7 > .kt-inside-inner-col{border-top:1px solid var(--global-palette2, #2B6CB0);border-right:1px solid var(--global-palette2, #2B6CB0);border-bottom:1px solid var(--global-palette2, #2B6CB0);border-left:1px solid var(--global-palette2, #2B6CB0);flex-direction:column;justify-content:flex-start;}.kt-row-column-wrap > .kadence-column570_4f447c-e7{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column570_4f447c-e7{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column570_4f447c-e7 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column570_4f447c-e7\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedbtn.kb-btns570_29e694-57{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:center;align-items:center;}.kt-btns570_29e694-57 .kt-button{font-weight:normal;font-style:normal;}.kt-btns570_29e694-57 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns570_29e694-57 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns570_29e694-57 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns570_29e694-57 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns570_29e694-57 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns570_29e694-57 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns570_29e694-57 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns570_29e694-57\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn570_53e4b2-7c.kb-button{width:initial;}<\/style><a class=\"kb-button kt-button button kb-btn570_53e4b2-7c kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-fill  kt-btn-has-text-true kt-btn-has-svg-true  wp-block-kadence-singlebtn\" href=\"https:\/\/www.keijomammi.com\/fi\/mittausarkkitehtuuri\/\"><span class=\"kt-btn-inner-text\">Tutustu mittausarkkitehtuuriin<\/span><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_activity kt-btn-icon-side-right\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"22 12 18 12 15 21 9 3 6 12 2 12\"\/><\/svg><\/span><\/a><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id570_9975d6-2a > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id570_9975d6-2a > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id570_9975d6-2a > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-md, 2rem);}.kb-row-layout-id570_9975d6-2a > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id570_9975d6-2a > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}.kb-row-layout-id570_9975d6-2a > .kt-row-layout-overlay{opacity:0.30;}.kb-row-layout-id570_9975d6-2a .kt-row-layout-top-sep{height:100px;}.kb-row-layout-id570_9975d6-2a .kt-row-layout-top-sep svg{width:100%;}.kb-row-layout-id570_9975d6-2a .kt-row-layout-top-sep svg{fill:#ffffff!important;}@media all and (max-width: 1024px){.kb-row-layout-id570_9975d6-2a > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}@media all and (max-width: 1024px){.kb-row-layout-id570_9975d6-2a > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id570_9975d6-2a > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id570_9975d6-2a > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id570_9975d6-2a alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-3-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column570_19b68a-33 > .kt-inside-inner-col{display:flex;}.kadence-column570_19b68a-33 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kadence-column570_19b68a-33 > .kt-inside-inner-col{border-top:1px solid var(--global-palette2, #2B6CB0);border-right:1px solid var(--global-palette2, #2B6CB0);border-bottom:1px solid var(--global-palette2, #2B6CB0);border-left:1px solid var(--global-palette2, #2B6CB0);}.kadence-column570_19b68a-33 > .kt-inside-inner-col,.kadence-column570_19b68a-33 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column570_19b68a-33 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column570_19b68a-33 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column570_19b68a-33 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column570_19b68a-33{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column570_19b68a-33{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column570_19b68a-33 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column570_19b68a-33 > .kt-inside-inner-col{background-color:var(--global-palette9, #ffffff);}.kadence-column570_19b68a-33 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column570_19b68a-33{text-align:center;}.kadence-column570_19b68a-33{position:relative;}@media all and (max-width: 1024px){.kadence-column570_19b68a-33 > .kt-inside-inner-col{border-top:1px solid var(--global-palette2, #2B6CB0);border-right:1px solid var(--global-palette2, #2B6CB0);border-bottom:1px solid var(--global-palette2, #2B6CB0);border-left:1px solid var(--global-palette2, #2B6CB0);flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column570_19b68a-33{align-self:flex-start;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column570_19b68a-33{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column570_19b68a-33 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 767px){.kadence-column570_19b68a-33 > .kt-inside-inner-col{border-top:1px solid var(--global-palette2, #2B6CB0);border-right:1px solid var(--global-palette2, #2B6CB0);border-bottom:1px solid var(--global-palette2, #2B6CB0);border-left:1px solid var(--global-palette2, #2B6CB0);flex-direction:column;justify-content:flex-start;}.kt-row-column-wrap > .kadence-column570_19b68a-33{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column570_19b68a-33{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column570_19b68a-33 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column570_19b68a-33\"><div class=\"kt-inside-inner-col\"><style>.kb-image570_0bf981-81 .kb-image-has-overlay:after{opacity:0.3;}.kb-image570_0bf981-81 img.kb-img, .kb-image570_0bf981-81 .kb-img img{border-top:0px solid var(--global-palette9, #ffffff);border-right:0px solid var(--global-palette9, #ffffff);border-bottom:0px solid var(--global-palette9, #ffffff);border-left:0px solid var(--global-palette9, #ffffff);}@media all and (max-width: 1024px){.kb-image570_0bf981-81 img.kb-img, .kb-image570_0bf981-81 .kb-img img{border-top:0px solid var(--global-palette9, #ffffff);border-right:0px solid var(--global-palette9, #ffffff);border-bottom:0px solid var(--global-palette9, #ffffff);border-left:0px solid var(--global-palette9, #ffffff);}}@media all and (max-width: 767px){.kb-image570_0bf981-81 img.kb-img, .kb-image570_0bf981-81 .kb-img img{border-top:0px solid var(--global-palette9, #ffffff);border-right:0px solid var(--global-palette9, #ffffff);border-bottom:0px solid var(--global-palette9, #ffffff);border-left:0px solid var(--global-palette9, #ffffff);}}<\/style>\n<div class=\"wp-block-kadence-image kb-image570_0bf981-81\"><figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.keijomammi.com\/fi\/mittausarkkitehtuuri\/consent-mode\/\" class=\"kb-advanced-image-link\"><img loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"300\" src=\"https:\/\/www.keijomammi.com\/wp-content\/uploads\/2026\/03\/consent-mode-fi-1.png\" alt=\"\" class=\"kb-img wp-image-1416\" srcset=\"https:\/\/www.keijomammi.com\/wp-content\/uploads\/2026\/03\/consent-mode-fi-1.png 840w, https:\/\/www.keijomammi.com\/wp-content\/uploads\/2026\/03\/consent-mode-fi-1-300x107.png 300w, https:\/\/www.keijomammi.com\/wp-content\/uploads\/2026\/03\/consent-mode-fi-1-768x274.png 768w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/a><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">Consent Mode \u2013 Signaalin saatavuus<\/h2>\n\n\n\n<p>Miten turvaat datan laillisuuden ja mallinnat puuttuvan tiedon<\/p>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btns570_ce6b51-a7{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:center;align-items:center;}.kt-btns570_ce6b51-a7 .kt-button{font-weight:normal;font-style:normal;}.kt-btns570_ce6b51-a7 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns570_ce6b51-a7 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns570_ce6b51-a7 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns570_ce6b51-a7 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns570_ce6b51-a7 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns570_ce6b51-a7 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns570_ce6b51-a7 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns570_ce6b51-a7\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn570_6bf930-d6.kb-button{width:initial;}<\/style><a class=\"kb-button kt-button button kb-btn570_6bf930-d6 kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-fill  kt-btn-has-text-true kt-btn-has-svg-false  wp-block-kadence-singlebtn\" href=\"\/fi\/mittausarkkitehtuuri\/consent-mode\/\"><span class=\"kt-btn-inner-text\">Consent Mode<\/span><\/a><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column570_26c09d-da > .kt-inside-inner-col{display:flex;}.kadence-column570_26c09d-da > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kadence-column570_26c09d-da > .kt-inside-inner-col{border-top:1px solid var(--global-palette2, #2B6CB0);border-right:1px solid var(--global-palette2, #2B6CB0);border-bottom:1px solid var(--global-palette2, #2B6CB0);border-left:1px solid var(--global-palette2, #2B6CB0);}.kadence-column570_26c09d-da > .kt-inside-inner-col,.kadence-column570_26c09d-da > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column570_26c09d-da > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column570_26c09d-da > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column570_26c09d-da > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column570_26c09d-da{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column570_26c09d-da{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column570_26c09d-da > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column570_26c09d-da > .kt-inside-inner-col{background-color:var(--global-palette9, #ffffff);}.kadence-column570_26c09d-da > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column570_26c09d-da{text-align:center;}.kadence-column570_26c09d-da{position:relative;}@media all and (max-width: 1024px){.kadence-column570_26c09d-da > .kt-inside-inner-col{border-top:1px solid var(--global-palette2, #2B6CB0);border-right:1px solid var(--global-palette2, #2B6CB0);border-bottom:1px solid var(--global-palette2, #2B6CB0);border-left:1px solid var(--global-palette2, #2B6CB0);flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column570_26c09d-da{align-self:flex-start;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column570_26c09d-da{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column570_26c09d-da > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 767px){.kadence-column570_26c09d-da > .kt-inside-inner-col{border-top:1px solid var(--global-palette2, #2B6CB0);border-right:1px solid var(--global-palette2, #2B6CB0);border-bottom:1px solid var(--global-palette2, #2B6CB0);border-left:1px solid var(--global-palette2, #2B6CB0);flex-direction:column;justify-content:flex-start;}.kt-row-column-wrap > .kadence-column570_26c09d-da{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column570_26c09d-da{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column570_26c09d-da > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column570_26c09d-da\"><div class=\"kt-inside-inner-col\"><style>.kb-image570_6df5ad-cd .kb-image-has-overlay:after{opacity:0.3;}.kb-image570_6df5ad-cd img.kb-img, .kb-image570_6df5ad-cd .kb-img img{border-top:0px solid var(--global-palette9, #ffffff);border-right:0px solid var(--global-palette9, #ffffff);border-bottom:0px solid var(--global-palette9, #ffffff);border-left:0px solid var(--global-palette9, #ffffff);}@media all and (max-width: 1024px){.kb-image570_6df5ad-cd img.kb-img, .kb-image570_6df5ad-cd .kb-img img{border-top:0px solid var(--global-palette9, #ffffff);border-right:0px solid var(--global-palette9, #ffffff);border-bottom:0px solid var(--global-palette9, #ffffff);border-left:0px solid var(--global-palette9, #ffffff);}}@media all and (max-width: 767px){.kb-image570_6df5ad-cd img.kb-img, .kb-image570_6df5ad-cd .kb-img img{border-top:0px solid var(--global-palette9, #ffffff);border-right:0px solid var(--global-palette9, #ffffff);border-bottom:0px solid var(--global-palette9, #ffffff);border-left:0px solid var(--global-palette9, #ffffff);}}<\/style>\n<figure class=\"wp-block-kadence-image kb-image570_6df5ad-cd\"><a href=\"https:\/\/www.keijomammi.com\/fi\/mittausarkkitehtuuri\/google-tag-manager\/\" class=\"kb-advanced-image-link\"><img loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"300\" src=\"https:\/\/www.keijomammi.com\/wp-content\/uploads\/2026\/03\/google-tag-manager-fi-1.png\" alt=\"\" class=\"kb-img wp-image-1418\" srcset=\"https:\/\/www.keijomammi.com\/wp-content\/uploads\/2026\/03\/google-tag-manager-fi-1.png 840w, https:\/\/www.keijomammi.com\/wp-content\/uploads\/2026\/03\/google-tag-manager-fi-1-300x107.png 300w, https:\/\/www.keijomammi.com\/wp-content\/uploads\/2026\/03\/google-tag-manager-fi-1-768x274.png 768w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">Google Tag Manager \u2013 Signaalin kontrolli<\/h2>\n\n\n\n<p>Miten hallitset datan teknist\u00e4 synty\u00e4 ja laatua<\/p>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btns570_9a0764-84{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:center;align-items:center;}.kt-btns570_9a0764-84 .kt-button{font-weight:normal;font-style:normal;}.kt-btns570_9a0764-84 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns570_9a0764-84 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns570_9a0764-84 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns570_9a0764-84 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns570_9a0764-84 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns570_9a0764-84 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns570_9a0764-84 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns570_9a0764-84\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn570_591138-e7.kb-button{width:initial;}<\/style><a class=\"kb-button kt-button button kb-btn570_591138-e7 kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-fill  kt-btn-has-text-true kt-btn-has-svg-false  wp-block-kadence-singlebtn\" href=\"\/fi\/mittausarkkitehtuuri\/google-tag-manager\/\"><span class=\"kt-btn-inner-text\">Google Tag Manager<\/span><\/a><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column570_6c5a06-c2 > .kt-inside-inner-col{display:flex;}.kadence-column570_6c5a06-c2 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kadence-column570_6c5a06-c2 > .kt-inside-inner-col{border-top:1px solid var(--global-palette2, #2B6CB0);border-right:1px solid var(--global-palette2, #2B6CB0);border-bottom:1px solid var(--global-palette2, #2B6CB0);border-left:1px solid var(--global-palette2, #2B6CB0);}.kadence-column570_6c5a06-c2 > .kt-inside-inner-col,.kadence-column570_6c5a06-c2 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column570_6c5a06-c2 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column570_6c5a06-c2 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column570_6c5a06-c2 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column570_6c5a06-c2{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column570_6c5a06-c2{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column570_6c5a06-c2 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column570_6c5a06-c2 > .kt-inside-inner-col{background-color:var(--global-palette9, #ffffff);}.kadence-column570_6c5a06-c2 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column570_6c5a06-c2{text-align:center;}.kadence-column570_6c5a06-c2{position:relative;}@media all and (max-width: 1024px){.kadence-column570_6c5a06-c2 > .kt-inside-inner-col{border-top:1px solid var(--global-palette2, #2B6CB0);border-right:1px solid var(--global-palette2, #2B6CB0);border-bottom:1px solid var(--global-palette2, #2B6CB0);border-left:1px solid var(--global-palette2, #2B6CB0);flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column570_6c5a06-c2{align-self:flex-start;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column570_6c5a06-c2{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column570_6c5a06-c2 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 767px){.kadence-column570_6c5a06-c2 > .kt-inside-inner-col{border-top:1px solid var(--global-palette2, #2B6CB0);border-right:1px solid var(--global-palette2, #2B6CB0);border-bottom:1px solid var(--global-palette2, #2B6CB0);border-left:1px solid var(--global-palette2, #2B6CB0);flex-direction:column;justify-content:flex-start;}.kt-row-column-wrap > .kadence-column570_6c5a06-c2{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column570_6c5a06-c2{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column570_6c5a06-c2 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column570_6c5a06-c2\"><div class=\"kt-inside-inner-col\"><style>.kb-image570_6c03ee-35 .kb-image-has-overlay:after{opacity:0.3;}.kb-image570_6c03ee-35 img.kb-img, .kb-image570_6c03ee-35 .kb-img img{border-top:0px solid var(--global-palette9, #ffffff);border-right:0px solid var(--global-palette9, #ffffff);border-bottom:0px solid var(--global-palette9, #ffffff);border-left:0px solid var(--global-palette9, #ffffff);}@media all and (max-width: 1024px){.kb-image570_6c03ee-35 img.kb-img, .kb-image570_6c03ee-35 .kb-img img{border-top:0px solid var(--global-palette9, #ffffff);border-right:0px solid var(--global-palette9, #ffffff);border-bottom:0px solid var(--global-palette9, #ffffff);border-left:0px solid var(--global-palette9, #ffffff);}}@media all and (max-width: 767px){.kb-image570_6c03ee-35 img.kb-img, .kb-image570_6c03ee-35 .kb-img img{border-top:0px solid var(--global-palette9, #ffffff);border-right:0px solid var(--global-palette9, #ffffff);border-bottom:0px solid var(--global-palette9, #ffffff);border-left:0px solid var(--global-palette9, #ffffff);}}<\/style>\n<figure class=\"wp-block-kadence-image kb-image570_6c03ee-35\"><a href=\"https:\/\/www.keijomammi.com\/fi\/mittausarkkitehtuuri\/google-analytics-4\/\" class=\"kb-advanced-image-link\"><img loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"300\" src=\"https:\/\/www.keijomammi.com\/wp-content\/uploads\/2026\/03\/google-analytics-4-fi-1.png\" alt=\"\" class=\"kb-img wp-image-1417\" srcset=\"https:\/\/www.keijomammi.com\/wp-content\/uploads\/2026\/03\/google-analytics-4-fi-1.png 840w, https:\/\/www.keijomammi.com\/wp-content\/uploads\/2026\/03\/google-analytics-4-fi-1-300x107.png 300w, https:\/\/www.keijomammi.com\/wp-content\/uploads\/2026\/03\/google-analytics-4-fi-1-768x274.png 768w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">Google Analytics 4 \u2013 Signaalin merkitys<\/h2>\n\n\n\n<p>Miten k\u00e4\u00e4nn\u00e4t raakadatan konversioiksi ja p\u00e4\u00e4t\u00f6ksiksi.<\/p>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btns570_44c927-88{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:center;align-items:center;}.kt-btns570_44c927-88 .kt-button{font-weight:normal;font-style:normal;}.kt-btns570_44c927-88 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns570_44c927-88 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns570_44c927-88 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns570_44c927-88 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns570_44c927-88 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns570_44c927-88 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns570_44c927-88 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns570_44c927-88\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn570_d33450-5b.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn570_d33450-5b.kb-button{color:var(--global-palette2, #2B6CB0);background:var(--global-palette9, #ffffff);border-top-left-radius:2px;border-top:1px solid var(--global-palette2, #2B6CB0);border-right:1px solid var(--global-palette2, #2B6CB0);border-bottom:1px solid var(--global-palette2, #2B6CB0);border-left:1px solid var(--global-palette2, #2B6CB0);}.wp-block-kadence-advancedbtn .kb-btn570_d33450-5b.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn570_d33450-5b.kb-button:focus{color:var(--global-palette2, #2B6CB0);background:var(--global-palette9, #ffffff);}@media all and (max-width: 1024px){.wp-block-kadence-advancedbtn .kb-btn570_d33450-5b.kb-button{border-top:1px solid var(--global-palette2, #2B6CB0);border-right:1px solid var(--global-palette2, #2B6CB0);border-bottom:1px solid var(--global-palette2, #2B6CB0);border-left:1px solid var(--global-palette2, #2B6CB0);}}@media all and (max-width: 767px){.wp-block-kadence-advancedbtn .kb-btn570_d33450-5b.kb-button{border-top:1px solid var(--global-palette2, #2B6CB0);border-right:1px solid var(--global-palette2, #2B6CB0);border-bottom:1px solid var(--global-palette2, #2B6CB0);border-left:1px solid var(--global-palette2, #2B6CB0);}}<\/style><span class=\"kb-button kt-button button kb-btn570_d33450-5b kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-fill  kt-btn-has-text-true kt-btn-has-svg-false  wp-block-kadence-singlebtn\"><span class=\"kt-btn-inner-text\">Google Analytics 4<\/span><\/span><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id570_ec3708-15 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id570_ec3708-15 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id570_ec3708-15 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-md, 2rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id570_ec3708-15 > .kt-row-layout-overlay{opacity:0.30;}.kb-row-layout-id570_ec3708-15 .kt-row-layout-top-sep{height:100px;}.kb-row-layout-id570_ec3708-15 .kt-row-layout-top-sep svg{width:100%;}.kb-row-layout-id570_ec3708-15 .kt-row-layout-top-sep svg{fill:#ffffff!important;}@media all and (max-width: 1024px){.kb-row-layout-id570_ec3708-15 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id570_ec3708-15 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id570_ec3708-15 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column570_0ec0ad-0e > .kt-inside-inner-col{display:flex;}.kadence-column570_0ec0ad-0e > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kadence-column570_0ec0ad-0e > .kt-inside-inner-col{border-top:1px solid var(--global-palette2, #2B6CB0);border-right:1px solid var(--global-palette2, #2B6CB0);border-bottom:1px solid var(--global-palette2, #2B6CB0);border-left:1px solid var(--global-palette2, #2B6CB0);}.kadence-column570_0ec0ad-0e > .kt-inside-inner-col,.kadence-column570_0ec0ad-0e > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column570_0ec0ad-0e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column570_0ec0ad-0e > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column570_0ec0ad-0e > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column570_0ec0ad-0e{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column570_0ec0ad-0e{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column570_0ec0ad-0e > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column570_0ec0ad-0e > .kt-inside-inner-col{background-color:var(--global-palette9, #ffffff);}.kadence-column570_0ec0ad-0e > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column570_0ec0ad-0e{text-align:center;}.kadence-column570_0ec0ad-0e{position:relative;}@media all and (max-width: 1024px){.kadence-column570_0ec0ad-0e > .kt-inside-inner-col{border-top:1px solid var(--global-palette2, #2B6CB0);border-right:1px solid var(--global-palette2, #2B6CB0);border-bottom:1px solid var(--global-palette2, #2B6CB0);border-left:1px solid var(--global-palette2, #2B6CB0);flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column570_0ec0ad-0e{align-self:flex-start;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column570_0ec0ad-0e{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column570_0ec0ad-0e > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 767px){.kadence-column570_0ec0ad-0e > .kt-inside-inner-col{border-top:1px solid var(--global-palette2, #2B6CB0);border-right:1px solid var(--global-palette2, #2B6CB0);border-bottom:1px solid var(--global-palette2, #2B6CB0);border-left:1px solid var(--global-palette2, #2B6CB0);flex-direction:column;justify-content:flex-start;}.kt-row-column-wrap > .kadence-column570_0ec0ad-0e{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column570_0ec0ad-0e{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column570_0ec0ad-0e > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column570_0ec0ad-0e\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading has-text-align-center\">Kun saatavuus, kontrolli ja merkitys yhdistyv\u00e4t \u2013 muodostuu optimointisignaali<\/h2>\n\n\n\n<p>Optimointisignaali m\u00e4\u00e4ritt\u00e4\u00e4, mit\u00e4 algoritmit oppivat, mit\u00e4 liikennett\u00e4 ne alkavat suosia ja mihin budjetti kohdistuu.<\/p>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btns570_5fc941-f1{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:center;align-items:center;}.kt-btns570_5fc941-f1 .kt-button{font-weight:normal;font-style:normal;}.kt-btns570_5fc941-f1 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns570_5fc941-f1 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns570_5fc941-f1 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns570_5fc941-f1 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns570_5fc941-f1 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns570_5fc941-f1 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns570_5fc941-f1 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns570_5fc941-f1\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn570_a53533-42.kb-button{width:initial;}<\/style><a class=\"kb-button kt-button button kb-btn570_a53533-42 kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-fill  kt-btn-has-text-true kt-btn-has-svg-true  wp-block-kadence-singlebtn\" href=\"https:\/\/www.keijomammi.com\/fi\/optimointisignaalit\/\"><span class=\"kt-btn-inner-text\">Optimointisignaalit<\/span><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_activity kt-btn-icon-side-right\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"22 12 18 12 15 21 9 3 6 12 2 12\"\/><\/svg><\/span><\/a><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id570_bea735-75 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id570_bea735-75 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id570_bea735-75 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-md, 2rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id570_bea735-75 > .kt-row-layout-overlay{opacity:0.30;}.kb-row-layout-id570_bea735-75 .kt-row-layout-top-sep{height:100px;}.kb-row-layout-id570_bea735-75 .kt-row-layout-top-sep svg{width:100%;}.kb-row-layout-id570_bea735-75 .kt-row-layout-top-sep svg{fill:#ffffff!important;}@media all and (max-width: 1024px){.kb-row-layout-id570_bea735-75 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id570_bea735-75 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id570_bea735-75 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column570_05295a-99 > .kt-inside-inner-col,.kadence-column570_05295a-99 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column570_05295a-99 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column570_05295a-99 > .kt-inside-inner-col{flex-direction:column;}.kadence-column570_05295a-99 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column570_05295a-99 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column570_05295a-99{position:relative;}@media all and (max-width: 1024px){.kadence-column570_05295a-99 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column570_05295a-99 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column570_05295a-99\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading\">Suositellut artikkelit<\/h2>\n\n\n\n<p>Artikkeleita mittausarkkitehtuurista, optimointisignaaleista ja p\u00e4\u00e4t\u00f6ksentekoriskeist\u00e4 todellisissa analytiikkatoteutuksissa.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\"><style>.kt-post-loop570_d0a7bd-46 .kadence-post-image{padding-top:0px;padding-right:0px;padding-bottom:40px;padding-left:0px;}.kt-post-loop570_d0a7bd-46 .kt-post-grid-wrap{gap:30px 30px;}.kt-post-loop570_d0a7bd-46 .kt-blocks-post-grid-item{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;overflow:hidden;}.kt-post-loop570_d0a7bd-46 .kt-blocks-post-grid-item .kt-blocks-post-grid-item-inner{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kt-post-loop570_d0a7bd-46 .kt-blocks-post-grid-item header{padding-top:0px;padding-right:15px;padding-bottom:10px;padding-left:15px;margin-top:-30px;margin-right:0px;margin-bottom:0px;margin-left:0px;background-color:#ffffff;}.kt-post-loop570_d0a7bd-46 .kt-blocks-post-grid-item .entry-title{color:var(--global-palette2, #2B6CB0);padding-top:10px;padding-right:0px;padding-bottom:5px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font-size:24px;line-height:1.3;font-family:var( --global-heading-font-family, inherit );font-weight:600;font-style:normal;}.kt-post-loop570_d0a7bd-46 .entry-content{padding-top:0px;padding-right:15px;padding-bottom:0px;padding-left:15px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font-size:17px;}.kt-post-loop570_d0a7bd-46 .kt-blocks-post-footer{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0px;padding-right:15px;padding-bottom:5px;padding-left:15px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font-family:var( --global-heading-font-family, inherit );font-weight:inherit;font-style:normal;}.kt-post-loop570_d0a7bd-46 .entry-content:after{height:0px;}.kt-post-loop570_d0a7bd-46 .entry-content .kt-blocks-post-readmore{background-color:var(--global-palette2, #2B6CB0);border-color:var(--global-palette9, #ffffff);color:var(--global-palette9, #ffffff);border-width:2px;border-radius:4px;padding-top:5px;padding-right:16px;padding-bottom:5px;padding-left:16px;margin-top:16px;margin-right:0px;margin-bottom:16px;margin-left:0px;font-family:var( --global-heading-font-family, inherit );font-weight:500;font-style:normal;}.kt-post-loop570_d0a7bd-46 .entry-content .kt-blocks-post-readmore:hover{color:var(--global-palette9, #ffffff);border-color:var(--global-palette2, #2B6CB0);background-color:var(--global-palette2, #2B6CB0);}.kt-post-loop570_d0a7bd-46 .kb-filter-item{border-top-width:0px;border-right-width:0px;border-bottom-width:2px;border-left-width:0px;padding-top:5px;padding-right:8px;padding-bottom:5px;padding-left:8px;margin-top:0px;margin-right:10px;margin-bottom:0px;margin-left:0px;}@media all and (max-width: 1024px){.kt-post-loop570_d0a7bd-46 .kt-blocks-post-grid-item .entry-title{font-size:22px;}}@media all and (max-width: 767px){.kt-post-loop570_d0a7bd-46 .kt-blocks-post-grid-item .entry-title{font-size:20px;}}<\/style><div class=\"wp-block-kadence-postgrid kt-blocks-post-loop-block alignnone kt-post-loop570_d0a7bd-46 kt-post-grid-layout-grid \"><div class=\"kt-post-grid-layout-grid-wrap kt-post-grid-wrap\" data-columns-xxl=\"2\" data-columns-xl=\"2\" data-columns-md=\"2\" data-columns-sm=\"2\" data-columns-xs=\"1\" data-columns-ss=\"1\"data-item-selector=\".kt-post-masonry-item\" aria-label=\"Post Carousel\"><article class=\"kt-blocks-post-grid-item post-412 post type-post status-publish format-standard has-post-thumbnail hentry category-signaalin-merkitys tag-ga4 tag-mittausarkkitehtuuri tag-paatosriski hidden-taxonomy-cornerstone\"><div class=\"kt-blocks-post-grid-item-inner-wrap kt-feat-image-align-top kt-feat-image-mobile-align-top\"><div class=\"kadence-post-image\"><div class=\"kadence-post-image-intrisic kt-image-ratio-56-25\" style=\"padding-bottom:56.25%;\"><div class=\"kadence-post-image-inner-intrisic\"><a aria-hidden=\"true\" tabindex=\"-1\" role=\"presentation\" href=\"https:\/\/www.keijomammi.com\/fi\/signaalin-merkitys\/google-analytics-4-ja-parempi-paatoksenteko\/\" aria-label=\"Google Analytics 4 ja parempi p\u00e4\u00e4t\u00f6ksenteko\" class=\"kadence-post-image-inner-wrap\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/www.keijomammi.com\/wp-content\/uploads\/2026\/04\/mittausarkkitehtuurin-kolme-kerrosta-ga4-merkitys-768x432.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Kaavio mittausarkkitehtuurin analytiikkakerroksesta ja sen roolista signaalin liiketoiminnallisen merkityksen tulkinnassa.\" srcset=\"https:\/\/www.keijomammi.com\/wp-content\/uploads\/2026\/04\/mittausarkkitehtuurin-kolme-kerrosta-ga4-merkitys-768x432.png 768w, https:\/\/www.keijomammi.com\/wp-content\/uploads\/2026\/04\/mittausarkkitehtuurin-kolme-kerrosta-ga4-merkitys-300x169.png 300w, https:\/\/www.keijomammi.com\/wp-content\/uploads\/2026\/04\/mittausarkkitehtuurin-kolme-kerrosta-ga4-merkitys-1024x576.png 1024w, https:\/\/www.keijomammi.com\/wp-content\/uploads\/2026\/04\/mittausarkkitehtuurin-kolme-kerrosta-ga4-merkitys.png 1200w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/a><\/div><\/div><\/div><div class=\"kt-blocks-post-grid-item-inner\"><header><h2 class=\"entry-title\"><a href=\"https:\/\/www.keijomammi.com\/fi\/signaalin-merkitys\/google-analytics-4-ja-parempi-paatoksenteko\/\">Google Analytics 4 ja parempi p\u00e4\u00e4t\u00f6ksenteko<\/a><\/h2><div class=\"kt-blocks-post-top-meta\"><div class=\"kt-blocks-date\"><span class=\"kt-blocks-date-pretext\">Julkaistu <\/span><time datetime=\"2026-04-07T06:56:13+03:00\" class=\"kt-blocks-post-date\">7.4.2026<\/time><\/div><div class=\"kt-blocks-meta-divider kt-blocks-meta-has-divider\">&#124;<\/div><div class=\"kt-blocks-date-updated\"><span class=\"kt-blocks-updated-date-pretext\">P\u00e4ivitetty <\/span><time datetime=\"2026-05-12T14:29:57+03:00\" class=\"kt-blocks-post-date\">12.5.2026<\/time><\/div><div class=\"kt-blocks-meta-divider kt-blocks-meta-has-divider\">&#124;<\/div><div class=\"kt-blocks-post-author\"><span class=\"kt-blocks-author-pretext\">Kirjoittaja: <\/span><a href=\"https:\/\/www.keijomammi.com\/fi\/author\/keijo_5gm3bj1c\/\" class=\"kt-blocks-post-author-link fn\">Keijo Mammi<\/a><\/div><div class=\"kt-blocks-meta-divider kt-blocks-meta-has-divider\">&#124;<\/div><div class=\"kt-blocks-post-author\"><span class=\"kt-blocks-category-pretext\">Kategoria: <\/span><span class=\"kt-blocks-categories\"><a href=\"https:\/\/www.keijomammi.com\/fi\/category\/signaalin-merkitys\/\" class=\"category-link-signaalin-merkitys\" rel=\"tag\">Signaalin merkitys<\/a><\/span><\/div><div class=\"kt-blocks-meta-divider kt-blocks-meta-has-divider\">&#124;<\/div><div class=\"kt-blocks-post-comments\"><a class=\"kt-blocks-post-comments-link\" href=\"https:\/\/www.keijomammi.com\/fi\/signaalin-merkitys\/google-analytics-4-ja-parempi-paatoksenteko\/#comments\">0 Comments<\/a><\/div><span class=\"kt-reading-time-wrap\"><span class=\"kt-reading-time\"> <span class=\"kt-reading-time-label\">Reading Time:<\/span> 14 <span class=\"kt-reading-time-postfix\">minutes<\/span> <\/span><\/span><\/div><\/header><div class=\"entry-content\">Johdanto Useimmissa yrityksiss\u00e4 Google Analytics 4 n\u00e4ytt\u00e4\u00e4 toimivan moitteetta. Data p\u00e4ivittyy reaaliajassa, konversioseuranta toimii ja raportit n\u00e4ytt\u00e4v\u00e4t kunnossa. Silti sama mittaus voi ohjata p\u00e4\u00e4t\u00f6ksi\u00e4 harhaan, jos se kertoo vain sivuston tapahtumista eik\u00e4 liiketoiminnan todellisista tuloksista. Teknisesti oikein toimiva GA4 voi johtaa v\u00e4\u00e4riin p\u00e4\u00e4t\u00f6ksiin, kun dataa k\u00e4ytet\u00e4\u00e4n p\u00e4\u00e4t\u00f6sten perusteena ilman ymm\u00e4rryst\u00e4 siit\u00e4, mit\u00e4 se todellisuudessa kuvaa&#8230;.<div class=\"kt-blocks-post-readmore-wrap\"><a class=\"kt-blocks-post-readmore\" href=\"https:\/\/www.keijomammi.com\/fi\/signaalin-merkitys\/google-analytics-4-ja-parempi-paatoksenteko\/\">Lue Artikkeli<span class=\"screen-reader-text\"> Google Analytics 4 ja parempi p\u00e4\u00e4t\u00f6ksenteko<\/span><\/a><\/div><\/div><footer class=\"kt-blocks-post-footer\"><div class=\"kt-blocks-post-footer-left\"><\/div><div class=\"kt-blocks-post-footer-right\"><\/div><\/footer><\/div><\/div><\/article><\/div><\/div><!-- .wp-block-kadence-postgrid --><\/div>\n<\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id58_df6b67-ce > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id58_df6b67-ce > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id58_df6b67-ce > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-md, 2rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id58_df6b67-ce > .kt-row-layout-overlay{opacity:0.30;}.kb-row-layout-id58_df6b67-ce .kt-row-layout-top-sep{height:100px;}.kb-row-layout-id58_df6b67-ce .kt-row-layout-top-sep svg{width:100%;}.kb-row-layout-id58_df6b67-ce .kt-row-layout-top-sep svg{fill:#ffffff!important;}@media all and (max-width: 1024px){.kb-row-layout-id58_df6b67-ce > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id58_df6b67-ce > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id58_df6b67-ce alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column58_6059f3-64 > .kt-inside-inner-col{display:flex;}.kadence-column58_6059f3-64 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kadence-column58_6059f3-64 > .kt-inside-inner-col{border-top:1px solid var(--global-palette2, #2B6CB0);border-right:1px solid var(--global-palette2, #2B6CB0);border-bottom:1px solid var(--global-palette2, #2B6CB0);border-left:1px solid var(--global-palette2, #2B6CB0);}.kadence-column58_6059f3-64 > .kt-inside-inner-col,.kadence-column58_6059f3-64 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column58_6059f3-64 > 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solid var(--global-palette2, #2B6CB0);flex-direction:column;justify-content:flex-start;}.kt-row-column-wrap > .kadence-column58_6059f3-64{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column58_6059f3-64{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column58_6059f3-64 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column58_6059f3-64\"><div class=\"kt-inside-inner-col\">\n<div class=\"km-article-updates-banner\">\n  <h2>Parempia analytiikkap\u00e4\u00e4t\u00f6ksi\u00e4 s\u00e4hk\u00f6postiisi<\/h2>\n  <p>Saat uudet artikkelit analytiikasta, mittausarkkitehtuurista ja p\u00e4\u00e4t\u00f6sriskeist\u00e4 suoraan s\u00e4hk\u00f6postiisi.<\/p>\n\n  <form method=\"post\" action=\"https:\/\/sendfox.com\/form\/1w5nw1\/10xn5x\" class=\"sendfox-form\" id=\"10xn5x\" data-async=\"true\" 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