{"id":58,"date":"2026-02-28T07:42:12","date_gmt":"2026-02-28T05:42:12","guid":{"rendered":"https:\/\/www.keijomammi.com\/etusivu\/"},"modified":"2026-05-12T14:23:50","modified_gmt":"2026-05-12T11:23:50","slug":"etusivu","status":"publish","type":"page","link":"https:\/\/www.keijomammi.com\/fi\/","title":{"rendered":"Analytiikka ja p\u00e4\u00e4t\u00f6kset \u2013 miksi data voi johtaa harhaan"},"content":{"rendered":"<style>.kb-row-layout-id58_47542b-2d > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id58_47542b-2d > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id58_47542b-2d > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1290px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:0px;padding-bottom:0px;min-height:450px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id58_47542b-2d > .kt-row-layout-overlay{opacity:0.30;}.kb-row-layout-id58_47542b-2d ,.kb-row-layout-id58_47542b-2d h1,.kb-row-layout-id58_47542b-2d h2,.kb-row-layout-id58_47542b-2d h3,.kb-row-layout-id58_47542b-2d h4,.kb-row-layout-id58_47542b-2d h5,.kb-row-layout-id58_47542b-2d h6{color:var(--global-palette9, #ffffff);}@media all and (max-width: 1024px){.kb-row-layout-id58_47542b-2d > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id58_47542b-2d > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id58_47542b-2d alignnone has-theme-palette2-background-color kt-row-has-bg fullwidth-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column58_007b0a-0e > .kt-inside-inner-col{display:flex;}.kadence-column58_007b0a-0e > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-md, 2rem);}.kadence-column58_007b0a-0e > .kt-inside-inner-col,.kadence-column58_007b0a-0e > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column58_007b0a-0e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column58_007b0a-0e > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;align-items:center;}.kadence-column58_007b0a-0e > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column58_007b0a-0e > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column58_007b0a-0e > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column58_007b0a-0e{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column58_007b0a-0e{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column58_007b0a-0e > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column58_007b0a-0e > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column58_007b0a-0e{text-align:center;}.kadence-column58_007b0a-0e{position:relative;}.kadence-column58_007b0a-0e, .kt-inside-inner-col > .kadence-column58_007b0a-0e:not(.specificity){margin-top:0px;margin-bottom:0px;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column58_007b0a-0e{align-self:flex-start;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column58_007b0a-0e{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column58_007b0a-0e > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 1024px){.kadence-column58_007b0a-0e > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;align-items:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column58_007b0a-0e{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column58_007b0a-0e{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column58_007b0a-0e > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column58_007b0a-0e > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;align-items:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column58_007b0a-0e kb-section-dir-vertical\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading58_adeb03-3b, .wp-block-kadence-advancedheading.kt-adv-heading58_adeb03-3b[data-kb-block=\"kb-adv-heading58_adeb03-3b\"]{padding-top:0px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading58_adeb03-3b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading58_adeb03-3b[data-kb-block=\"kb-adv-heading58_adeb03-3b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading58_adeb03-3b img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading58_adeb03-3b[data-kb-block=\"kb-adv-heading58_adeb03-3b\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h1 class=\"kt-adv-heading58_adeb03-3b wp-block-kadence-advancedheading has-theme-palette-9-color has-text-color has-theme-palette-2-background-color has-background\" data-kb-block=\"kb-adv-heading58_adeb03-3b\">Kun analytiikka n\u00e4ytt\u00e4\u00e4 oikealta, mutta budjetti ohjautuu v\u00e4\u00e4rin.<\/h1>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading58_1ed56b-57, .wp-block-kadence-advancedheading.kt-adv-heading58_1ed56b-57[data-kb-block=\"kb-adv-heading58_1ed56b-57\"]{padding-top:var(--global-kb-spacing-md, 2rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading58_1ed56b-57 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading58_1ed56b-57[data-kb-block=\"kb-adv-heading58_1ed56b-57\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading58_1ed56b-57 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading58_1ed56b-57[data-kb-block=\"kb-adv-heading58_1ed56b-57\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading58_1ed56b-57, .wp-block-kadence-advancedheading.kt-adv-heading58_1ed56b-57[data-kb-block=\"kb-adv-heading58_1ed56b-57\"]{padding-top:var(--global-kb-spacing-sm, 1.5rem);}}<\/style>\n<h2 class=\"kt-adv-heading58_1ed56b-57 wp-block-kadence-advancedheading has-theme-palette-9-color has-text-color has-theme-palette-2-background-color has-background\" data-kb-block=\"kb-adv-heading58_1ed56b-57\">Liiketoiminnan tavoite \u2192 Mittausarkkitehtuuri \u2192 Optimointisignaali \u2192 Algoritmien k\u00e4ytt\u00e4ytyminen<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading58_ca6906-88, .wp-block-kadence-advancedheading.kt-adv-heading58_ca6906-88[data-kb-block=\"kb-adv-heading58_ca6906-88\"]{padding-top:0px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading58_ca6906-88 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading58_ca6906-88[data-kb-block=\"kb-adv-heading58_ca6906-88\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading58_ca6906-88 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading58_ca6906-88[data-kb-block=\"kb-adv-heading58_ca6906-88\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading58_ca6906-88, .wp-block-kadence-advancedheading.kt-adv-heading58_ca6906-88[data-kb-block=\"kb-adv-heading58_ca6906-88\"]{padding-top:0px;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading58_ca6906-88, .wp-block-kadence-advancedheading.kt-adv-heading58_ca6906-88[data-kb-block=\"kb-adv-heading58_ca6906-88\"]{padding-top:var(--global-kb-spacing-xs, 1rem);}}<\/style>\n<h3 class=\"kt-adv-heading58_ca6906-88 wp-block-kadence-advancedheading has-theme-palette-9-color has-text-color has-theme-palette-2-background-color has-background\" data-kb-block=\"kb-adv-heading58_ca6906-88\">Mittausarkkitehtuuri ratkaisee ohjautuuko mainonta kohti maksavia asiakkaita.<\/h3>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btns58_2828a1-63{padding-top:var(--global-kb-spacing-md, 2rem);gap:var(--global-kb-gap-xs, 0.5rem );justify-content:center;align-items:center;}.kt-btns58_2828a1-63 .kt-button{font-weight:normal;font-style:normal;}.kt-btns58_2828a1-63 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns58_2828a1-63 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns58_2828a1-63 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns58_2828a1-63 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns58_2828a1-63 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns58_2828a1-63 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns58_2828a1-63 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}@media all and (max-width: 767px){.wp-block-kadence-advancedbtn.kb-btns58_2828a1-63{padding-top:var(--global-kb-spacing-xs, 1rem);}}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns58_2828a1-63\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn58_5d6eb3-91.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn58_5d6eb3-91.kb-button{color:var(--global-palette2, #2B6CB0);background:var(--global-palette9, #ffffff);font-size:24px;font-family:'Work Sans';font-weight:500;border-top-left-radius:5px;border-top-right-radius:5px;border-bottom-right-radius:5px;border-bottom-left-radius:5px;border-top-color:var(--global-palette2, #2B6CB0);border-top-style:solid;border-right-color:var(--global-palette2, #2B6CB0);border-right-style:solid;border-bottom-color:var(--global-palette2, #2B6CB0);border-bottom-style:solid;border-left-color:var(--global-palette2, #2B6CB0);border-left-style:solid;}.wp-block-kadence-advancedbtn .kb-btn58_5d6eb3-91.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn58_5d6eb3-91.kb-button:focus{color:#303030;background:var(--global-palette9, #ffffff);border-top:0px solid var(--global-palette9, #ffffff);border-right:0px solid var(--global-palette9, #ffffff);border-bottom:0px solid var(--global-palette9, #ffffff);border-left:0px solid var(--global-palette9, #ffffff);}@media all and (max-width: 1024px){.wp-block-kadence-advancedbtn .kb-btn58_5d6eb3-91.kb-button{border-top-color:var(--global-palette2, #2B6CB0);border-top-style:solid;border-right-color:var(--global-palette2, #2B6CB0);border-right-style:solid;border-bottom-color:var(--global-palette2, #2B6CB0);border-bottom-style:solid;border-left-color:var(--global-palette2, #2B6CB0);border-left-style:solid;}}@media all and (max-width: 1024px){.wp-block-kadence-advancedbtn .kb-btn58_5d6eb3-91.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn58_5d6eb3-91.kb-button:focus{border-top:0px solid var(--global-palette9, #ffffff);border-right:0px solid var(--global-palette9, #ffffff);border-bottom:0px solid var(--global-palette9, #ffffff);border-left:0px solid var(--global-palette9, #ffffff);}}@media all and (max-width: 767px){.wp-block-kadence-advancedbtn .kb-btn58_5d6eb3-91.kb-button{font-size:22px;border-top-color:var(--global-palette2, #2B6CB0);border-top-style:solid;border-right-color:var(--global-palette2, #2B6CB0);border-right-style:solid;border-bottom-color:var(--global-palette2, #2B6CB0);border-bottom-style:solid;border-left-color:var(--global-palette2, #2B6CB0);border-left-style:solid;}.wp-block-kadence-advancedbtn .kb-btn58_5d6eb3-91.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn58_5d6eb3-91.kb-button:focus{border-top:0px solid var(--global-palette9, #ffffff);border-right:0px solid var(--global-palette9, #ffffff);border-bottom:0px solid var(--global-palette9, #ffffff);border-left:0px solid var(--global-palette9, #ffffff);}}<\/style><a class=\"kb-button kt-button button kb-btn58_5d6eb3-91 kt-btn-size-large kt-btn-width-type-auto kb-btn-global-fill  kt-btn-has-text-true kt-btn-has-svg-true  wp-block-kadence-singlebtn\" href=\"\/fi\/mittausarkkitehtuuri\/\"><span class=\"kt-btn-inner-text\">Tutustu Mittausarkkitehtuuriin<\/span><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_activity kt-btn-icon-side-right\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"22 12 18 12 15 21 9 3 6 12 2 12\"\/><\/svg><\/span><\/a><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id58_863ca5-9f > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id58_863ca5-9f > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id58_863ca5-9f > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-md, 2rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id58_863ca5-9f > .kt-row-layout-overlay{opacity:0.30;}.kb-row-layout-id58_863ca5-9f .kt-row-layout-top-sep{height:100px;}.kb-row-layout-id58_863ca5-9f .kt-row-layout-top-sep svg{width:100%;}.kb-row-layout-id58_863ca5-9f .kt-row-layout-top-sep svg{fill:#ffffff!important;}@media all and (max-width: 1024px){.kb-row-layout-id58_863ca5-9f > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id58_863ca5-9f > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id58_863ca5-9f alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column58_1ff231-f7 > .kt-inside-inner-col,.kadence-column58_1ff231-f7 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column58_1ff231-f7 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column58_1ff231-f7 > .kt-inside-inner-col{flex-direction:column;}.kadence-column58_1ff231-f7 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column58_1ff231-f7 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column58_1ff231-f7{position:relative;}@media all and (max-width: 1024px){.kadence-column58_1ff231-f7 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column58_1ff231-f7 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column58_1ff231-f7\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading has-text-align-left\">Mit\u00e4 t\u00e4\u00e4lt\u00e4 l\u00f6ytyy?<\/h2>\n\n\n\n<p>T\u00e4\u00e4lt\u00e4 l\u00f6yd\u00e4t analyysit ja k\u00e4yt\u00e4nn\u00f6n mallit siihen, miten Google Analytics 4 (GA4) ja Google Tag Manager (GTM) rakennetaan tuottamaan liiketoimintaa tukevia optimointisignaaleja. Painopiste on arvopohjaisessa mittauksessa: konversio ja arvo m\u00e4\u00e4ritell\u00e4\u00e4n niin, ett\u00e4 optimointi t\u00e4ht\u00e4\u00e4 liiketoiminnallisiin tavoitteisiin ja kannattavuuden parantamiseen, ei pelkk\u00e4\u00e4n konversioiden m\u00e4\u00e4r\u00e4\u00e4n.<\/p>\n\n\n\n<p><strong>Optimointisignaali m\u00e4\u00e4ritt\u00e4\u00e4, mit\u00e4 j\u00e4rjestelm\u00e4t alkavat suosia.<\/strong><\/p>\n\n\n\n<p>Artikkeleissa analysoin mittausarkkitehtuuria k\u00e4yt\u00e4nn\u00f6ss\u00e4: miten optimointisignaalit syntyv\u00e4t, miten ne ohjaavat automaatiota ja millaisia p\u00e4\u00e4t\u00f6sriskej\u00e4 syntyy, kun mittaus n\u00e4ytt\u00e4\u00e4 oikealta mutta signaali on v\u00e4\u00e4r\u00e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kenelle t\u00e4m\u00e4 on?<\/h2>\n\n\n\n<p>T\u00e4m\u00e4 on sinulle, jos k\u00e4yt\u00e4t dataa p\u00e4\u00e4t\u00f6ksiin tai automaation ohjaamiseen. Erityisesti silloin, kun budjettia allokoidaan, kampanjoita optimoidaan tai tuloksia arvioidaan raporttien perusteella. <a href=\"https:\/\/www.keijomammi.com\/fi\/mittausarkkitehtuuri\/\" title=\"Mittausarkkitehtuuri\">Mittausarkkitehtuuri<\/a> tekee n\u00e4ist\u00e4 p\u00e4\u00e4t\u00f6ksist\u00e4 luotettavampia, koska se m\u00e4\u00e4ritt\u00e4\u00e4, millainen optimointisignaali j\u00e4rjestelmien k\u00e4ytt\u00f6\u00f6n lopulta j\u00e4\u00e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Mit\u00e4 teen k\u00e4yt\u00e4nn\u00f6ss\u00e4?<\/h2>\n\n\n\n<p>M\u00e4\u00e4rittelen liiketoiminnan tavoitteen optimointisignaaliksi, rakennan datan keruun hallituksi ja varmistan, ett\u00e4 konversio ja arvo ohjaavat budjettia ja automaatiota kohti oikeaa lopputulosta. Minun roolini on toteuttaa ja auttaa toteuttamaan mittausarkkitehtuuri, joka k\u00e4\u00e4nt\u00e4\u00e4 liiketoiminnalliset tavoitteet digitaalisiksi signaaleiksi, joita voidaan k\u00e4ytt\u00e4\u00e4 p\u00e4\u00e4t\u00f6ksenteossa, budjetin ohjauksessa ja automaatiossa. T\u00e4m\u00e4 yhdist\u00e4\u00e4 <a href=\"https:\/\/www.keijomammi.com\/fi\/mittausarkkitehtuuri\/google-tag-manager\/\" title=\"Google Tag Manager\">teknisen kontrollin<\/a>, <a href=\"https:\/\/www.keijomammi.com\/fi\/mittausarkkitehtuuri\/google-analytics-4\/\" title=\"Google Analytics 4\">oikean merkityksen<\/a> ja <a href=\"https:\/\/www.keijomammi.com\/fi\/mittausarkkitehtuuri\/consent-mode\/\" title=\"Consent Mode\">yksityisyydensuojan<\/a> p\u00e4\u00e4t\u00f6ksentekoa tukevaksi kokonaisuudeksi.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id58_3abf8e-8b > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id58_3abf8e-8b > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id58_3abf8e-8b > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id58_3abf8e-8b > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id58_3abf8e-8b > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id58_3abf8e-8b > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id58_3abf8e-8b alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column58_aea5ad-1d > .kt-inside-inner-col,.kadence-column58_aea5ad-1d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column58_aea5ad-1d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column58_aea5ad-1d > .kt-inside-inner-col{flex-direction:column;}.kadence-column58_aea5ad-1d > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column58_aea5ad-1d > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column58_aea5ad-1d{position:relative;}@media all and (max-width: 1024px){.kadence-column58_aea5ad-1d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column58_aea5ad-1d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column58_aea5ad-1d\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading\">Mittausarkkitehtuurin kerrokset<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Consent Mode (saatavuus) \u2192 Google Tag Manager (kontrolli) \u2192 Google Analytics 4 (merkitys) \u2192 <a href=\"https:\/\/www.keijomammi.com\/fi\/optimointisignaalit\/\" title=\"Optimointisignaalit\">optimointisignaali<\/a><\/h3>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id58_a0ee0b-80 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id58_a0ee0b-80 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id58_a0ee0b-80 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-md, 2rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id58_a0ee0b-80 > .kt-row-layout-overlay{opacity:0.30;}.kb-row-layout-id58_a0ee0b-80 .kt-row-layout-top-sep{height:100px;}.kb-row-layout-id58_a0ee0b-80 .kt-row-layout-top-sep svg{width:100%;}.kb-row-layout-id58_a0ee0b-80 .kt-row-layout-top-sep svg{fill:#ffffff!important;}@media all and (max-width: 1024px){.kb-row-layout-id58_a0ee0b-80 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id58_a0ee0b-80 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id58_a0ee0b-80 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column58_2ba4c4-97 > .kt-inside-inner-col{display:flex;}.kadence-column58_2ba4c4-97 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kadence-column58_2ba4c4-97 > .kt-inside-inner-col{border-top:1px solid var(--global-palette2, #2B6CB0);border-right:1px solid var(--global-palette2, #2B6CB0);border-bottom:1px solid var(--global-palette2, #2B6CB0);border-left:1px solid var(--global-palette2, #2B6CB0);}.kadence-column58_2ba4c4-97 > .kt-inside-inner-col,.kadence-column58_2ba4c4-97 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column58_2ba4c4-97 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column58_2ba4c4-97 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column58_2ba4c4-97 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column58_2ba4c4-97{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column58_2ba4c4-97{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column58_2ba4c4-97 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column58_2ba4c4-97 > .kt-inside-inner-col{background-color:var(--global-palette9, #ffffff);}.kadence-column58_2ba4c4-97 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column58_2ba4c4-97{text-align:center;}.kadence-column58_2ba4c4-97{position:relative;}@media all and (max-width: 1024px){.kadence-column58_2ba4c4-97 > .kt-inside-inner-col{border-top:1px solid var(--global-palette2, #2B6CB0);border-right:1px solid var(--global-palette2, #2B6CB0);border-bottom:1px solid var(--global-palette2, #2B6CB0);border-left:1px solid var(--global-palette2, #2B6CB0);flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column58_2ba4c4-97{align-self:flex-start;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column58_2ba4c4-97{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column58_2ba4c4-97 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 767px){.kadence-column58_2ba4c4-97 > .kt-inside-inner-col{border-top:1px solid var(--global-palette2, #2B6CB0);border-right:1px solid var(--global-palette2, #2B6CB0);border-bottom:1px solid var(--global-palette2, #2B6CB0);border-left:1px solid var(--global-palette2, #2B6CB0);flex-direction:column;justify-content:flex-start;}.kt-row-column-wrap > .kadence-column58_2ba4c4-97{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column58_2ba4c4-97{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column58_2ba4c4-97 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column58_2ba4c4-97\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedbtn.kb-btns58_2e62a8-3a{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:center;align-items:center;}.kt-btns58_2e62a8-3a .kt-button{font-weight:normal;font-style:normal;}.kt-btns58_2e62a8-3a .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns58_2e62a8-3a .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns58_2e62a8-3a .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns58_2e62a8-3a .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns58_2e62a8-3a .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns58_2e62a8-3a .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns58_2e62a8-3a .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns58_2e62a8-3a\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn58_71f8aa-e1.kb-button{width:initial;}<\/style><a class=\"kb-button kt-button button kb-btn58_71f8aa-e1 kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-fill  kt-btn-has-text-true kt-btn-has-svg-true  wp-block-kadence-singlebtn\" href=\"https:\/\/www.keijomammi.com\/fi\/mittausarkkitehtuuri\/\"><span class=\"kt-btn-inner-text\">Tutustu mittausarkkitehtuuriin<\/span><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_activity kt-btn-icon-side-right\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"22 12 18 12 15 21 9 3 6 12 2 12\"\/><\/svg><\/span><\/a><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id58_c9ccbd-67 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id58_c9ccbd-67 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id58_c9ccbd-67 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-md, 2rem);}.kb-row-layout-id58_c9ccbd-67 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id58_c9ccbd-67 > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}.kb-row-layout-id58_c9ccbd-67 > .kt-row-layout-overlay{opacity:0.30;}.kb-row-layout-id58_c9ccbd-67 .kt-row-layout-top-sep{height:100px;}.kb-row-layout-id58_c9ccbd-67 .kt-row-layout-top-sep svg{width:100%;}.kb-row-layout-id58_c9ccbd-67 .kt-row-layout-top-sep svg{fill:#ffffff!important;}@media all and (max-width: 1024px){.kb-row-layout-id58_c9ccbd-67 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}@media all and (max-width: 1024px){.kb-row-layout-id58_c9ccbd-67 > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id58_c9ccbd-67 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id58_c9ccbd-67 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id58_c9ccbd-67 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-3-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column58_848859-89 > .kt-inside-inner-col{display:flex;}.kadence-column58_848859-89 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kadence-column58_848859-89 > .kt-inside-inner-col{border-top:1px solid var(--global-palette2, #2B6CB0);border-right:1px solid var(--global-palette2, #2B6CB0);border-bottom:1px solid var(--global-palette2, #2B6CB0);border-left:1px solid var(--global-palette2, #2B6CB0);}.kadence-column58_848859-89 > .kt-inside-inner-col,.kadence-column58_848859-89 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column58_848859-89 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column58_848859-89 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column58_848859-89 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column58_848859-89{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column58_848859-89{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column58_848859-89 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column58_848859-89 > .kt-inside-inner-col{background-color:var(--global-palette9, #ffffff);}.kadence-column58_848859-89 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column58_848859-89{text-align:center;}.kadence-column58_848859-89{position:relative;}@media all and (max-width: 1024px){.kadence-column58_848859-89 > .kt-inside-inner-col{border-top:1px solid var(--global-palette2, #2B6CB0);border-right:1px solid var(--global-palette2, #2B6CB0);border-bottom:1px solid var(--global-palette2, #2B6CB0);border-left:1px solid var(--global-palette2, #2B6CB0);flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column58_848859-89{align-self:flex-start;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column58_848859-89{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column58_848859-89 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 767px){.kadence-column58_848859-89 > .kt-inside-inner-col{border-top:1px solid var(--global-palette2, #2B6CB0);border-right:1px solid var(--global-palette2, #2B6CB0);border-bottom:1px solid var(--global-palette2, #2B6CB0);border-left:1px solid var(--global-palette2, #2B6CB0);flex-direction:column;justify-content:flex-start;}.kt-row-column-wrap > .kadence-column58_848859-89{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column58_848859-89{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column58_848859-89 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column58_848859-89\"><div class=\"kt-inside-inner-col\"><style>.kb-image58_206385-c8 .kb-image-has-overlay:after{opacity:0.3;}.kb-image58_206385-c8 img.kb-img, .kb-image58_206385-c8 .kb-img img{border-top:0px solid var(--global-palette9, #ffffff);border-right:0px solid var(--global-palette9, #ffffff);border-bottom:0px solid var(--global-palette9, #ffffff);border-left:0px solid var(--global-palette9, #ffffff);}@media all and (max-width: 1024px){.kb-image58_206385-c8 img.kb-img, .kb-image58_206385-c8 .kb-img img{border-top:0px solid var(--global-palette9, #ffffff);border-right:0px solid var(--global-palette9, #ffffff);border-bottom:0px solid var(--global-palette9, #ffffff);border-left:0px solid var(--global-palette9, #ffffff);}}@media all and (max-width: 767px){.kb-image58_206385-c8 img.kb-img, .kb-image58_206385-c8 .kb-img img{border-top:0px solid var(--global-palette9, #ffffff);border-right:0px solid var(--global-palette9, #ffffff);border-bottom:0px solid var(--global-palette9, #ffffff);border-left:0px solid var(--global-palette9, #ffffff);}}<\/style>\n<div class=\"wp-block-kadence-image kb-image58_206385-c8\"><figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.keijomammi.com\/fi\/mittausarkkitehtuuri\/consent-mode\/\" class=\"kb-advanced-image-link\"><img loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"300\" src=\"https:\/\/www.keijomammi.com\/wp-content\/uploads\/2026\/03\/consent-mode-fi-1.png\" alt=\"\" class=\"kb-img wp-image-1416\" srcset=\"https:\/\/www.keijomammi.com\/wp-content\/uploads\/2026\/03\/consent-mode-fi-1.png 840w, https:\/\/www.keijomammi.com\/wp-content\/uploads\/2026\/03\/consent-mode-fi-1-300x107.png 300w, https:\/\/www.keijomammi.com\/wp-content\/uploads\/2026\/03\/consent-mode-fi-1-768x274.png 768w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/a><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">Consent Mode \u2013 Signaalin saatavuus<\/h2>\n\n\n\n<p>Miten turvaat datan laillisuuden ja mallinnat puuttuvan tiedon<\/p>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btns58_4fad21-cd{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:center;align-items:center;}.kt-btns58_4fad21-cd .kt-button{font-weight:normal;font-style:normal;}.kt-btns58_4fad21-cd .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns58_4fad21-cd .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns58_4fad21-cd .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns58_4fad21-cd .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns58_4fad21-cd .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns58_4fad21-cd .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns58_4fad21-cd .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns58_4fad21-cd\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn58_ec385b-6a.kb-button{width:initial;}<\/style><a class=\"kb-button kt-button button kb-btn58_ec385b-6a kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-fill  kt-btn-has-text-true kt-btn-has-svg-false  wp-block-kadence-singlebtn\" href=\"\/fi\/mittausarkkitehtuuri\/consent-mode\/\"><span class=\"kt-btn-inner-text\">Consent Mode<\/span><\/a><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column58_8d70f0-d1 > .kt-inside-inner-col{display:flex;}.kadence-column58_8d70f0-d1 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kadence-column58_8d70f0-d1 > .kt-inside-inner-col{border-top:1px solid var(--global-palette2, #2B6CB0);border-right:1px solid var(--global-palette2, #2B6CB0);border-bottom:1px solid var(--global-palette2, #2B6CB0);border-left:1px solid var(--global-palette2, #2B6CB0);}.kadence-column58_8d70f0-d1 > .kt-inside-inner-col,.kadence-column58_8d70f0-d1 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column58_8d70f0-d1 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column58_8d70f0-d1 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column58_8d70f0-d1 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column58_8d70f0-d1{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column58_8d70f0-d1{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column58_8d70f0-d1 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column58_8d70f0-d1 > .kt-inside-inner-col{background-color:var(--global-palette9, #ffffff);}.kadence-column58_8d70f0-d1 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column58_8d70f0-d1{text-align:center;}.kadence-column58_8d70f0-d1{position:relative;}@media all and (max-width: 1024px){.kadence-column58_8d70f0-d1 > .kt-inside-inner-col{border-top:1px solid var(--global-palette2, #2B6CB0);border-right:1px solid var(--global-palette2, #2B6CB0);border-bottom:1px solid var(--global-palette2, #2B6CB0);border-left:1px solid var(--global-palette2, #2B6CB0);flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column58_8d70f0-d1{align-self:flex-start;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column58_8d70f0-d1{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column58_8d70f0-d1 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 767px){.kadence-column58_8d70f0-d1 > .kt-inside-inner-col{border-top:1px solid var(--global-palette2, #2B6CB0);border-right:1px solid var(--global-palette2, #2B6CB0);border-bottom:1px solid var(--global-palette2, #2B6CB0);border-left:1px solid var(--global-palette2, #2B6CB0);flex-direction:column;justify-content:flex-start;}.kt-row-column-wrap > .kadence-column58_8d70f0-d1{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column58_8d70f0-d1{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column58_8d70f0-d1 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column58_8d70f0-d1\"><div class=\"kt-inside-inner-col\"><style>.kb-image58_a02d8b-20 .kb-image-has-overlay:after{opacity:0.3;}.kb-image58_a02d8b-20 img.kb-img, .kb-image58_a02d8b-20 .kb-img img{border-top:0px solid var(--global-palette9, #ffffff);border-right:0px solid var(--global-palette9, #ffffff);border-bottom:0px solid var(--global-palette9, #ffffff);border-left:0px solid var(--global-palette9, #ffffff);}@media all and (max-width: 1024px){.kb-image58_a02d8b-20 img.kb-img, .kb-image58_a02d8b-20 .kb-img img{border-top:0px solid var(--global-palette9, #ffffff);border-right:0px solid var(--global-palette9, #ffffff);border-bottom:0px solid var(--global-palette9, #ffffff);border-left:0px solid var(--global-palette9, #ffffff);}}@media all and (max-width: 767px){.kb-image58_a02d8b-20 img.kb-img, .kb-image58_a02d8b-20 .kb-img img{border-top:0px solid var(--global-palette9, #ffffff);border-right:0px solid var(--global-palette9, #ffffff);border-bottom:0px solid var(--global-palette9, #ffffff);border-left:0px solid var(--global-palette9, #ffffff);}}<\/style>\n<figure class=\"wp-block-kadence-image kb-image58_a02d8b-20\"><a href=\"https:\/\/www.keijomammi.com\/fi\/mittausarkkitehtuuri\/google-tag-manager\/\" class=\"kb-advanced-image-link\"><img loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"300\" src=\"https:\/\/www.keijomammi.com\/wp-content\/uploads\/2026\/03\/google-tag-manager-fi-1.png\" alt=\"\" class=\"kb-img wp-image-1418\" srcset=\"https:\/\/www.keijomammi.com\/wp-content\/uploads\/2026\/03\/google-tag-manager-fi-1.png 840w, https:\/\/www.keijomammi.com\/wp-content\/uploads\/2026\/03\/google-tag-manager-fi-1-300x107.png 300w, https:\/\/www.keijomammi.com\/wp-content\/uploads\/2026\/03\/google-tag-manager-fi-1-768x274.png 768w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">Google Tag Manager \u2013 Signaalin kontrolli<\/h2>\n\n\n\n<p>Miten hallitset datan teknist\u00e4 synty\u00e4 ja laatua<\/p>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btns58_2eaa68-03{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:center;align-items:center;}.kt-btns58_2eaa68-03 .kt-button{font-weight:normal;font-style:normal;}.kt-btns58_2eaa68-03 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns58_2eaa68-03 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns58_2eaa68-03 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns58_2eaa68-03 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns58_2eaa68-03 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns58_2eaa68-03 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns58_2eaa68-03 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns58_2eaa68-03\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn58_9b0180-54.kb-button{width:initial;}<\/style><a class=\"kb-button kt-button button kb-btn58_9b0180-54 kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-fill  kt-btn-has-text-true kt-btn-has-svg-false  wp-block-kadence-singlebtn\" href=\"\/fi\/mittausarkkitehtuuri\/google-tag-manager\/\"><span class=\"kt-btn-inner-text\">Google Tag Manager<\/span><\/a><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column58_93c167-63 > .kt-inside-inner-col{display:flex;}.kadence-column58_93c167-63 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kadence-column58_93c167-63 > .kt-inside-inner-col{border-top:1px solid var(--global-palette2, #2B6CB0);border-right:1px solid var(--global-palette2, #2B6CB0);border-bottom:1px solid var(--global-palette2, #2B6CB0);border-left:1px solid var(--global-palette2, #2B6CB0);}.kadence-column58_93c167-63 > .kt-inside-inner-col,.kadence-column58_93c167-63 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column58_93c167-63 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column58_93c167-63 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column58_93c167-63 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column58_93c167-63{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column58_93c167-63{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column58_93c167-63 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column58_93c167-63 > .kt-inside-inner-col{background-color:var(--global-palette9, #ffffff);}.kadence-column58_93c167-63 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column58_93c167-63{text-align:center;}.kadence-column58_93c167-63{position:relative;}@media all and (max-width: 1024px){.kadence-column58_93c167-63 > .kt-inside-inner-col{border-top:1px solid var(--global-palette2, #2B6CB0);border-right:1px solid var(--global-palette2, #2B6CB0);border-bottom:1px solid var(--global-palette2, #2B6CB0);border-left:1px solid var(--global-palette2, #2B6CB0);flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column58_93c167-63{align-self:flex-start;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column58_93c167-63{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column58_93c167-63 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 767px){.kadence-column58_93c167-63 > .kt-inside-inner-col{border-top:1px solid var(--global-palette2, #2B6CB0);border-right:1px solid var(--global-palette2, #2B6CB0);border-bottom:1px solid var(--global-palette2, #2B6CB0);border-left:1px solid var(--global-palette2, #2B6CB0);flex-direction:column;justify-content:flex-start;}.kt-row-column-wrap > .kadence-column58_93c167-63{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column58_93c167-63{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column58_93c167-63 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column58_93c167-63\"><div class=\"kt-inside-inner-col\"><style>.kb-image58_1df64a-36 .kb-image-has-overlay:after{opacity:0.3;}.kb-image58_1df64a-36 img.kb-img, .kb-image58_1df64a-36 .kb-img img{border-top:0px solid var(--global-palette9, #ffffff);border-right:0px solid var(--global-palette9, #ffffff);border-bottom:0px solid var(--global-palette9, #ffffff);border-left:0px solid var(--global-palette9, #ffffff);}@media all and (max-width: 1024px){.kb-image58_1df64a-36 img.kb-img, .kb-image58_1df64a-36 .kb-img img{border-top:0px solid var(--global-palette9, #ffffff);border-right:0px solid var(--global-palette9, #ffffff);border-bottom:0px solid var(--global-palette9, #ffffff);border-left:0px solid var(--global-palette9, #ffffff);}}@media all and (max-width: 767px){.kb-image58_1df64a-36 img.kb-img, .kb-image58_1df64a-36 .kb-img img{border-top:0px solid var(--global-palette9, #ffffff);border-right:0px solid var(--global-palette9, #ffffff);border-bottom:0px solid var(--global-palette9, #ffffff);border-left:0px solid var(--global-palette9, #ffffff);}}<\/style>\n<figure class=\"wp-block-kadence-image kb-image58_1df64a-36\"><a href=\"https:\/\/www.keijomammi.com\/fi\/mittausarkkitehtuuri\/google-analytics-4\/\" class=\"kb-advanced-image-link\"><img loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"300\" src=\"https:\/\/www.keijomammi.com\/wp-content\/uploads\/2026\/03\/google-analytics-4-fi-1.png\" alt=\"\" class=\"kb-img wp-image-1417\" srcset=\"https:\/\/www.keijomammi.com\/wp-content\/uploads\/2026\/03\/google-analytics-4-fi-1.png 840w, https:\/\/www.keijomammi.com\/wp-content\/uploads\/2026\/03\/google-analytics-4-fi-1-300x107.png 300w, https:\/\/www.keijomammi.com\/wp-content\/uploads\/2026\/03\/google-analytics-4-fi-1-768x274.png 768w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">Google Analytics 4 \u2013 Signaalin merkitys<\/h2>\n\n\n\n<p>Miten k\u00e4\u00e4nn\u00e4t raakadatan konversioiksi ja p\u00e4\u00e4t\u00f6ksiksi.<\/p>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btns58_e0c263-c3{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:center;align-items:center;}.kt-btns58_e0c263-c3 .kt-button{font-weight:normal;font-style:normal;}.kt-btns58_e0c263-c3 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns58_e0c263-c3 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns58_e0c263-c3 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns58_e0c263-c3 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns58_e0c263-c3 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns58_e0c263-c3 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns58_e0c263-c3 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns58_e0c263-c3\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn58_8088cd-86.kb-button{width:initial;}<\/style><a class=\"kb-button kt-button button kb-btn58_8088cd-86 kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-fill  kt-btn-has-text-true kt-btn-has-svg-false  wp-block-kadence-singlebtn\" href=\"\/fi\/mittausarkkitehtuuri\/google-analytics-4\/\"><span class=\"kt-btn-inner-text\">Google Analytics 4<\/span><\/a><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id58_f27d32-c9 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id58_f27d32-c9 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id58_f27d32-c9 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-md, 2rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id58_f27d32-c9 > .kt-row-layout-overlay{opacity:0.30;}.kb-row-layout-id58_f27d32-c9 .kt-row-layout-top-sep{height:100px;}.kb-row-layout-id58_f27d32-c9 .kt-row-layout-top-sep svg{width:100%;}.kb-row-layout-id58_f27d32-c9 .kt-row-layout-top-sep svg{fill:#ffffff!important;}@media all and (max-width: 1024px){.kb-row-layout-id58_f27d32-c9 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id58_f27d32-c9 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id58_f27d32-c9 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column58_158ecc-93 > .kt-inside-inner-col{display:flex;}.kadence-column58_158ecc-93 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kadence-column58_158ecc-93 > .kt-inside-inner-col{border-top:1px solid var(--global-palette2, #2B6CB0);border-right:1px solid var(--global-palette2, #2B6CB0);border-bottom:1px solid var(--global-palette2, #2B6CB0);border-left:1px solid var(--global-palette2, #2B6CB0);}.kadence-column58_158ecc-93 > .kt-inside-inner-col,.kadence-column58_158ecc-93 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column58_158ecc-93 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column58_158ecc-93 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column58_158ecc-93 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column58_158ecc-93{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column58_158ecc-93{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column58_158ecc-93 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column58_158ecc-93 > .kt-inside-inner-col{background-color:var(--global-palette9, #ffffff);}.kadence-column58_158ecc-93 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column58_158ecc-93{text-align:center;}.kadence-column58_158ecc-93{position:relative;}@media all and (max-width: 1024px){.kadence-column58_158ecc-93 > .kt-inside-inner-col{border-top:1px solid var(--global-palette2, #2B6CB0);border-right:1px solid var(--global-palette2, #2B6CB0);border-bottom:1px solid var(--global-palette2, #2B6CB0);border-left:1px solid var(--global-palette2, #2B6CB0);flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column58_158ecc-93{align-self:flex-start;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column58_158ecc-93{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column58_158ecc-93 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 767px){.kadence-column58_158ecc-93 > .kt-inside-inner-col{border-top:1px solid var(--global-palette2, #2B6CB0);border-right:1px solid var(--global-palette2, #2B6CB0);border-bottom:1px solid var(--global-palette2, #2B6CB0);border-left:1px solid var(--global-palette2, #2B6CB0);flex-direction:column;justify-content:flex-start;}.kt-row-column-wrap > .kadence-column58_158ecc-93{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column58_158ecc-93{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column58_158ecc-93 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column58_158ecc-93\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading has-text-align-center\">Kun saatavuus, kontrolli ja merkitys yhdistyv\u00e4t \u2013 muodostuu optimointisignaali<\/h2>\n\n\n\n<p>Optimointisignaali m\u00e4\u00e4ritt\u00e4\u00e4, mit\u00e4 algoritmit oppivat, mit\u00e4 liikennett\u00e4 ne alkavat suosia ja mihin budjetti kohdistuu.<\/p>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btns58_15f1a7-b0{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:center;align-items:center;}.kt-btns58_15f1a7-b0 .kt-button{font-weight:normal;font-style:normal;}.kt-btns58_15f1a7-b0 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns58_15f1a7-b0 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns58_15f1a7-b0 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns58_15f1a7-b0 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns58_15f1a7-b0 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns58_15f1a7-b0 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns58_15f1a7-b0 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns58_15f1a7-b0\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn58_a3fd11-62.kb-button{width:initial;}<\/style><a class=\"kb-button kt-button button kb-btn58_a3fd11-62 kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-fill  kt-btn-has-text-true kt-btn-has-svg-true  wp-block-kadence-singlebtn\" href=\"https:\/\/www.keijomammi.com\/fi\/optimointisignaalit\/\"><span class=\"kt-btn-inner-text\">Optimointisignaalit<\/span><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_activity kt-btn-icon-side-right\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"22 12 18 12 15 21 9 3 6 12 2 12\"\/><\/svg><\/span><\/a><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id58_404836-d3 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id58_404836-d3 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id58_404836-d3 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-md, 2rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id58_404836-d3 > .kt-row-layout-overlay{opacity:0.30;}.kb-row-layout-id58_404836-d3 .kt-row-layout-top-sep{height:100px;}.kb-row-layout-id58_404836-d3 .kt-row-layout-top-sep svg{width:100%;}.kb-row-layout-id58_404836-d3 .kt-row-layout-top-sep svg{fill:#ffffff!important;}@media all and (max-width: 1024px){.kb-row-layout-id58_404836-d3 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id58_404836-d3 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id58_404836-d3 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column58_a95fad-a1 > .kt-inside-inner-col,.kadence-column58_a95fad-a1 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column58_a95fad-a1 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column58_a95fad-a1 > .kt-inside-inner-col{flex-direction:column;}.kadence-column58_a95fad-a1 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column58_a95fad-a1 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column58_a95fad-a1{position:relative;}@media all and (max-width: 1024px){.kadence-column58_a95fad-a1 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column58_a95fad-a1 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column58_a95fad-a1\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading\">Suositellut artikkelit<\/h2>\n\n\n\n<p>Artikkeleita mittausarkkitehtuurista, optimointisignaaleista ja p\u00e4\u00e4t\u00f6ksentekoriskeist\u00e4 todellisissa analytiikkatoteutuksissa.<\/p>\n\n\n<div class=\"wp-block-kadence-query wp-block-kadence-query58_91a8d9-88 kadence-query-init kb-query-basic-style animation-overlay kb-query wp-block-kadence-query\" data-id=\"3126\" data-infinite-scroll=\"\">\n<style>.kb-pro-masonry-init .wp-block-kadence-query-card58_f4c048-f0.wp-block-kadence-query-card .kb-query-grid-wrap{columns:2;}.kb-pro-masonry-init .wp-block-kadence-query-card58_f4c048-f0.wp-block-kadence-query-card .kb-query-grid-wrap .kb-query-item{margin-bottom:var(--global-kb-gap-md, 2rem);}.wp-block-kadence-query-card58_f4c048-f0.wp-block-kadence-query-card .kb-query-grid-wrap.kb-query-grid-wrap{grid-template-columns:repeat(2, 1fr);row-gap:var(--global-kb-gap-md, 2rem);column-gap:var(--global-kb-gap-md, 2rem);}.wp-block-kadence-query-card58_f4c048-f0 .kb-query-grid-wrap .kb-query-item.kb-query-block-post{box-shadow:0px 6px 20px 0px rgba(0, 0, 0, 0.05);background:normal;border-top-left-radius:4px;border-top-right-radius:4px;border-bottom-right-radius:4px;border-bottom-left-radius:4px;overflow:hidden;}.wp-block-kadence-query-card58_f4c048-f0 .kb-query-grid-wrap .kb-query-item.kb-query-block-post:hover{background:normal;}@media all and (max-width: 1024px){.kb-pro-masonry-init .wp-block-kadence-query-card58_f4c048-f0.wp-block-kadence-query-card .kb-query-grid-wrap{columns:2;}}@media all and (max-width: 1024px){.wp-block-kadence-query-card58_f4c048-f0.wp-block-kadence-query-card .kb-query-grid-wrap.kb-query-grid-wrap{grid-template-columns:repeat(2, 1fr);}}@media all and (max-width: 767px){.kb-pro-masonry-init .wp-block-kadence-query-card58_f4c048-f0.wp-block-kadence-query-card .kb-query-grid-wrap{columns:1;}.wp-block-kadence-query-card58_f4c048-f0.wp-block-kadence-query-card .kb-query-grid-wrap.kb-query-grid-wrap{grid-template-columns:repeat(1, 1fr);}}<\/style><div class=\"wp-block-kadence-query-card58_f4c048-f0 wp-block-kadence-query-card\" data-max-num-pages=\"1\"><div class=\"overlay\"><\/div><ul class=\"kb-query-grid-wrap\" data-item-selector=\"kb-query-item\"><li class=\"kb-query-item kb-query-block-post post-2088 post type-post status-publish format-standard has-post-thumbnail hentry category-mittausarkkitehtuuri tag-mittausarkkitehtuuri tag-paatosriski tag-toteutusvirheet hidden-taxonomy-cornerstone\"><div class=\"kb-query-item-flip-back\"><\/div>\n<style>.wp-block-kadence-image.kb-image1062_bae0e2-56:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-top:0px;margin-bottom:0px;}.kb-image1062_bae0e2-56 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image1062_bae0e2-56 kb-image-is-ratio-size\"><a href=\"https:\/\/www.keijomammi.com\/fi\/mittausarkkitehtuuri\/mittausarkkitehtuuri-ja-paatoksenteko\/\" class=\"kb-advanced-image-link\"><div class=\"kb-is-ratio-image kb-image-ratio-land169\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.keijomammi.com\/wp-content\/uploads\/2026\/04\/mittausarkkitehtuurin-kolme-kerrosta-768x432.png\" alt=\"Kaavio mittausarkkitehtuurista ja sen yhteydest\u00e4 liiketoimintatavoitteeseen, optimointisignaaliin ja algoritmiseen k\u00e4ytt\u00e4ytymiseen.\" width=\"768\" height=\"432\" class=\"kb-img wp-image-2508 \" srcset=\"https:\/\/www.keijomammi.com\/wp-content\/uploads\/2026\/04\/mittausarkkitehtuurin-kolme-kerrosta-768x432.png 768w, https:\/\/www.keijomammi.com\/wp-content\/uploads\/2026\/04\/mittausarkkitehtuurin-kolme-kerrosta-300x169.png 300w, https:\/\/www.keijomammi.com\/wp-content\/uploads\/2026\/04\/mittausarkkitehtuurin-kolme-kerrosta-1024x576.png 1024w, https:\/\/www.keijomammi.com\/wp-content\/uploads\/2026\/04\/mittausarkkitehtuurin-kolme-kerrosta.png 1200w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/div><\/a><\/figure>\n\n\n<style>.kadence-column1062_e5cdd1-1c > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-md, 2rem);padding-right:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-md, 2rem);padding-left:var(--global-kb-spacing-md, 2rem);}.kadence-column1062_e5cdd1-1c > .kt-inside-inner-col,.kadence-column1062_e5cdd1-1c > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1062_e5cdd1-1c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1062_e5cdd1-1c > .kt-inside-inner-col{flex-direction:column;}.kadence-column1062_e5cdd1-1c > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1062_e5cdd1-1c > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1062_e5cdd1-1c{position:relative;}@media all and (max-width: 1024px){.kadence-column1062_e5cdd1-1c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1062_e5cdd1-1c > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1062_e5cdd1-1c\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-dynamiclist.kb-dynamic-list-id-1062_1dc332-9c.kb-dynamic-list:not(.added-for-specificity){margin-bottom:var(--global-kb-spacing-xxs, 0.5rem);}.kb-dynamic-list.kb-dynamic-list-id-1062_1dc332-9c .kb-dynamic-list-item{color:var(--global-palette1, #3182CE);font-size:15px;font-family:Inter;font-weight:600;font-style:normal;text-transform:uppercase;}.kb-dynamic-list-id-1062_1dc332-9c.kb-dynamic-list-style-pill .kb-dynamic-list-item:hover, .kb-dynamic-list-id-1062_1dc332-9c .kb-dynamic-list-item a:hover{color:var(--global-palette2, #2B6CB0);}.kb-dynamic-list-id-1062_1dc332-9c.kb-dynamic-list-style-pill .kb-dynamic-list-item{background:var(--global-palette7, #EDF2F7);}.kb-dynamic-list-id-1062_1dc332-9c.kb-dynamic-list-style-pill .kb-dynamic-list-item:hover{background:var(--global-palette8, #F7FAFC);}<\/style><ul class=\"wp-block-kadence-dynamiclist kb-dynamic-list kb-dynamic-list-id-1062_1dc332-9c kb-dynamic-list-layout-horizontal kb-dynamic-list-style-basic kb-dynamic-list-alignment-left kb-dynamic-list-link-style-none\"><li class=\"kb-dynamic-list-item\"><a href=\"https:\/\/www.keijomammi.com\/fi\/category\/mittausarkkitehtuuri\/\" class=\"kb-dynamic-list-item-link\">Mittausarkkitehtuuri<\/a><\/li><\/ul>\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading1062_e8d10e-5b, .wp-block-kadence-advancedheading.kt-adv-heading1062_e8d10e-5b[data-kb-block=\"kb-adv-heading1062_e8d10e-5b\"]{margin-top:0px;margin-bottom:var(--global-kb-spacing-xxs, 0.5rem);text-align:left;font-size:20px;line-height:1.3;font-weight:600;font-style:normal;font-family:Inter;letter-spacing:0.2px;}.wp-block-kadence-advancedheading.kt-adv-heading1062_e8d10e-5b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading1062_e8d10e-5b[data-kb-block=\"kb-adv-heading1062_e8d10e-5b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading1062_e8d10e-5b img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading1062_e8d10e-5b[data-kb-block=\"kb-adv-heading1062_e8d10e-5b\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<a href=\"https:\/\/www.keijomammi.com\/fi\/mittausarkkitehtuuri\/mittausarkkitehtuuri-ja-paatoksenteko\/\" class=\"kb-advanced-heading-link kt-adv-heading-link1062_e8d10e-5b\"><h2 class=\"kt-adv-heading1062_e8d10e-5b wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading1062_e8d10e-5b\">Mittausarkkitehtuuri ja p\u00e4\u00e4t\u00f6ksenteko<\/h2><\/a>\n\n\n<style>.kadence-column1062_b1c7f4-ab > .kt-inside-inner-col{display:flex;}.kadence-column1062_b1c7f4-ab > .kt-inside-inner-col,.kadence-column1062_b1c7f4-ab > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1062_b1c7f4-ab > .kt-inside-inner-col{row-gap:4px;column-gap:4px;}.kadence-column1062_b1c7f4-ab > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;}.kadence-column1062_b1c7f4-ab > .kt-inside-inner-col > *, .kadence-column1062_b1c7f4-ab > .kt-inside-inner-col > figure.wp-block-image, .kadence-column1062_b1c7f4-ab > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column1062_b1c7f4-ab > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}.kadence-column1062_b1c7f4-ab > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1062_b1c7f4-ab{position:relative;}.kadence-column1062_b1c7f4-ab, .kt-inside-inner-col > .kadence-column1062_b1c7f4-ab:not(.specificity){margin-bottom:var(--global-kb-spacing-sm, 1.5rem);}@media all and (max-width: 1024px){.kadence-column1062_b1c7f4-ab > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;}}@media all and (min-width: 768px) and (max-width: 1024px){.kadence-column1062_b1c7f4-ab > .kt-inside-inner-col > *, .kadence-column1062_b1c7f4-ab > .kt-inside-inner-col > figure.wp-block-image, .kadence-column1062_b1c7f4-ab > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column1062_b1c7f4-ab > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}@media all and (max-width: 767px){.kadence-column1062_b1c7f4-ab > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;justify-content:flex-start;}.kadence-column1062_b1c7f4-ab > .kt-inside-inner-col > *, .kadence-column1062_b1c7f4-ab > .kt-inside-inner-col > figure.wp-block-image, .kadence-column1062_b1c7f4-ab > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column1062_b1c7f4-ab > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1062_b1c7f4-ab kb-section-dir-horizontal\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading1062_658dea-3f, .wp-block-kadence-advancedheading.kt-adv-heading1062_658dea-3f[data-kb-block=\"kb-adv-heading1062_658dea-3f\"]{display:block;font-size:14px;font-weight:400;font-style:normal;font-family:Inter;}.wp-block-kadence-advancedheading.kt-adv-heading1062_658dea-3f mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading1062_658dea-3f[data-kb-block=\"kb-adv-heading1062_658dea-3f\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading1062_658dea-3f img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading1062_658dea-3f[data-kb-block=\"kb-adv-heading1062_658dea-3f\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<span class=\"kt-adv-heading1062_658dea-3f wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading1062_658dea-3f\">Keijo M\u00e4mmi<\/span>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading1062_b2dad2-f0, .wp-block-kadence-advancedheading.kt-adv-heading1062_b2dad2-f0[data-kb-block=\"kb-adv-heading1062_b2dad2-f0\"]{display:block;font-size:14px;font-weight:400;font-style:normal;font-family:Inter;}.wp-block-kadence-advancedheading.kt-adv-heading1062_b2dad2-f0 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading1062_b2dad2-f0[data-kb-block=\"kb-adv-heading1062_b2dad2-f0\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading1062_b2dad2-f0 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading1062_b2dad2-f0[data-kb-block=\"kb-adv-heading1062_b2dad2-f0\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<span class=\"kt-adv-heading1062_b2dad2-f0 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading1062_b2dad2-f0\">\u2022 1.4.2026<\/span>\n<\/div><\/div>\n\n\n<style>.wp-block-kadence-dynamichtml.kb-dynamic-html-id-1062_942af3-a8.kb-dynamic-html:not(.added-for-specificity){margin-bottom:var(--global-kb-spacing-sm, 1.5rem);}.kb-dynamic-html.kb-dynamic-html-id-1062_942af3-a8, .kb-dynamic-html.kb-dynamic-html-id-1062_942af3-a8 p{color:#303030;font-size:17px;line-height:1.7em;letter-spacing:0.4px;font-family:Inter;font-weight:400;font-style:normal;}.kb-dynamic-html.kb-dynamic-html-id-1062_942af3-a8 a{color:var(--global-palette1, #3182CE);}.kb-dynamic-html.kb-dynamic-html-id-1062_942af3-a8 a:hover{color:#303030;}<\/style><div class=\"wp-block-kadence-dynamichtml kb-dynamic-html kb-dynamic-html-id-1062_942af3-a8\">Mittausarkkitehtuuri ja p\u00e4\u00e4t\u00f6ksenteko: kuinka mittauksen rakenne muuttaa tavoitteen optimointisignaaliksi? Ingressi Verkkopalvelun seurantaraportti voi n\u00e4ytt\u00e4\u00e4 selke\u00e4lt\u00e4, vaikka seurannan ohjauslogiikka olisi virheellinen. Ongelman ydin on vain harvoin&#8230;<\/div>\n\n<style>.wp-block-kadence-advancedbtn.kb-btns1062_a77895-76{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:flex-start;align-items:center;}.kt-btns1062_a77895-76 .kt-button{font-weight:normal;font-style:normal;}.kt-btns1062_a77895-76 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns1062_a77895-76 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns1062_a77895-76 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns1062_a77895-76 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns1062_a77895-76 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns1062_a77895-76 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns1062_a77895-76 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns1062_a77895-76\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn1062_a38fef-87.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn1062_a38fef-87.kb-button{color:var(--global-palette1, #3182CE);background:rgba(0,0,0,0);font-size:15px;line-height:1;font-weight:bold;text-transform:uppercase;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedbtn .kb-btn1062_a38fef-87.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn1062_a38fef-87.kb-button:focus{color:var(--global-palette3, #1A202C);background:rgba(0,0,0,0);}<\/style><a class=\"kb-button kt-button button kb-btn1062_a38fef-87 kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-fill  kt-btn-has-text-true kt-btn-has-svg-true  wp-block-kadence-singlebtn\" href=\"https:\/\/www.keijomammi.com\/fi\/mittausarkkitehtuuri\/mittausarkkitehtuuri-ja-paatoksenteko\/\"><span class=\"kt-btn-inner-text\">Read More<\/span><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_arrowRight 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.wp-block-kadence-column{justify-content:start;}.kb-row-layout-id58_df6b67-ce > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-md, 2rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id58_df6b67-ce > .kt-row-layout-overlay{opacity:0.30;}.kb-row-layout-id58_df6b67-ce .kt-row-layout-top-sep{height:100px;}.kb-row-layout-id58_df6b67-ce .kt-row-layout-top-sep svg{width:100%;}.kb-row-layout-id58_df6b67-ce .kt-row-layout-top-sep svg{fill:#ffffff!important;}@media all and (max-width: 1024px){.kb-row-layout-id58_df6b67-ce > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id58_df6b67-ce > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id58_df6b67-ce alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column58_6059f3-64 > .kt-inside-inner-col{display:flex;}.kadence-column58_6059f3-64 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kadence-column58_6059f3-64 > .kt-inside-inner-col{border-top:1px solid var(--global-palette2, #2B6CB0);border-right:1px solid var(--global-palette2, #2B6CB0);border-bottom:1px solid var(--global-palette2, #2B6CB0);border-left:1px solid var(--global-palette2, #2B6CB0);}.kadence-column58_6059f3-64 > .kt-inside-inner-col,.kadence-column58_6059f3-64 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column58_6059f3-64 > 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var(--global-palette2, #2B6CB0);border-right:1px solid var(--global-palette2, #2B6CB0);border-bottom:1px solid var(--global-palette2, #2B6CB0);border-left:1px solid var(--global-palette2, #2B6CB0);flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column58_6059f3-64{align-self:flex-start;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column58_6059f3-64{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column58_6059f3-64 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 767px){.kadence-column58_6059f3-64 > .kt-inside-inner-col{border-top:1px solid var(--global-palette2, #2B6CB0);border-right:1px solid var(--global-palette2, #2B6CB0);border-bottom:1px solid var(--global-palette2, #2B6CB0);border-left:1px solid var(--global-palette2, #2B6CB0);flex-direction:column;justify-content:flex-start;}.kt-row-column-wrap > .kadence-column58_6059f3-64{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column58_6059f3-64{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column58_6059f3-64 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column58_6059f3-64\"><div class=\"kt-inside-inner-col\">\n<div class=\"km-article-updates-banner\">\n  <h2>Parempia analytiikkap\u00e4\u00e4t\u00f6ksi\u00e4 s\u00e4hk\u00f6postiisi<\/h2>\n  <p>Saat uudet artikkelit analytiikasta, mittausarkkitehtuurista ja p\u00e4\u00e4t\u00f6sriskeist\u00e4 suoraan s\u00e4hk\u00f6postiisi.<\/p>\n\n  <form method=\"post\" action=\"https:\/\/sendfox.com\/form\/1w5nw1\/10xn5x\" class=\"sendfox-form\" id=\"10xn5x\" data-async=\"true\" data-recaptcha=\"true\">\n    <p>\n      <input type=\"email\" id=\"sendfox_form_email\" placeholder=\"S\u00e4hk\u00f6postiosoite\" name=\"email\" required>\n    <\/p>\n\n    <p>\n      <label>\n        <input type=\"checkbox\" name=\"gdpr\" value=\"1\" required>\n        Hyv\u00e4ksyn s\u00e4hk\u00f6posti-ilmoitukset keijomammi.comilta.\n      <\/label>\n    <\/p>\n\n    <p>\n      <button type=\"submit\">Tilaa<\/button>\n    <\/p>\n\n    <div style=\"position:absolute;left:-5000px;\" aria-hidden=\"true\">\n      <input type=\"text\" name=\"a_password\" tabindex=\"-1\" value=\"\" autocomplete=\"off\">\n    <\/div>\n  <\/form>\n<\/div>\n\n<script src=\"https:\/\/cdn.sendfox.com\/js\/form.js\" charset=\"utf-8\"><\/script>\n<\/div><\/div>\n\n<\/div><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Kun analytiikka n\u00e4ytt\u00e4\u00e4 oikealta, mutta budjetti ohjautuu v\u00e4\u00e4rin. Liiketoiminnan tavoite \u2192 Mittausarkkitehtuuri \u2192 Optimointisignaali \u2192 Algoritmien k\u00e4ytt\u00e4ytyminen Mittausarkkitehtuuri ratkaisee ohjautuuko mainonta kohti maksavia asiakkaita. Mit\u00e4 t\u00e4\u00e4lt\u00e4 l\u00f6ytyy? T\u00e4\u00e4lt\u00e4 l\u00f6yd\u00e4t analyysit ja k\u00e4yt\u00e4nn\u00f6n mallit siihen, miten Google Analytics 4 (GA4) ja Google Tag Manager (GTM) rakennetaan tuottamaan liiketoimintaa tukevia optimointisignaaleja. Painopiste on arvopohjaisessa mittauksessa: konversio ja&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"412","_relevanssi_noindex_reason":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"default","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"class_list":["post-58","page","type-page","status-publish","hentry"],"acf":[],"aioseo_notices":[],"taxonomy_info":[],"featured_image_src_large":false,"author_info":{"display_name":"Keijo Mammi","author_link":"https:\/\/www.keijomammi.com\/fi\/author\/keijo_5gm3bj1c\/"},"comment_info":0,"_links":{"self":[{"href":"https:\/\/www.keijomammi.com\/fi\/wp-json\/wp\/v2\/pages\/58","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.keijomammi.com\/fi\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.keijomammi.com\/fi\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.keijomammi.com\/fi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.keijomammi.com\/fi\/wp-json\/wp\/v2\/comments?post=58"}],"version-history":[{"count":5,"href":"https:\/\/www.keijomammi.com\/fi\/wp-json\/wp\/v2\/pages\/58\/revisions"}],"predecessor-version":[{"id":3423,"href":"https:\/\/www.keijomammi.com\/fi\/wp-json\/wp\/v2\/pages\/58\/revisions\/3423"}],"wp:attachment":[{"href":"https:\/\/www.keijomammi.com\/fi\/wp-json\/wp\/v2\/media?parent=58"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}